Dynamic Copywriting

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Dynamic And Influential Copywriting: Learn How To Write Sale Copy That Sellsour great selection of health and beauty products to find somethingright for you.Well? What did you think? Booooring. Not only boring, but it was acliché from the get go. How many sites have you gotten to that saywelcome to our website? Do you see how the first paragraph talksabout the company but in such vague terms and in one continuousmonologue that basically is asking you to lose interest? Let’s try itagain.Introductory Paragraph Two100% Certified Organic Products From Around The WorldWe proudly offer:• Unique and practical products to improve your health• Quality products that bring out your natural inner beauty• Over 20,000 items in stock from 15 different countries• Money back guarantee• Free shipping on orders above $50Do you see the difference here? You have sold the benefits of yourparticular website offering. You did it in fewer words than the firstparagraph and you did it with ample white space. Bullets and listsare perfect for this.This example should prove to you that grouping your informationin bulleted lists could have a dramatic effect on the presentation80
Dynamic And Influential Copywriting: Learn How To Write Sale Copy That Sellsand communication therein. In this world of byte-sized operations,people are used to getting things this way. They don’t want tohave to dig through a large amount of copy to find out exactlywhat you are selling and what makes it so special.If you paid close attention to this example, you will also notice thatsome words were bolded. This type of visual emphasis can alsodrill in your benefits without having to add more words.You can also use different fonts, underlining and other types ofvisual effects to make some words have higher memory stickinessthan other words. This is not only useful for getting your pointacross to people, but some search engines even add someweighting to words that have been bolded and underlined.So, be very careful how you decide to create emphasis. There aretraditional areas where emphasis is given, however, like titles andparagraph headings.TITLES AND HEADINGSIf you go back and read this ebook and pay attention to theheadings, you will see that they are done differently to give themindividual emphasis. The chapter headings are bold, very large,and left adjusted on the page. The subtitles and headings havetheir own unique formatting depending on whether they aregroupings within a chapter or headings within a sub-grouping. Allthis is NOT just to give you a nice outline of how the content isflowing, (although it is good for this). It’s also to create the layoutof the ebook and to add some white space to the text. It is far81
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Dynamic Copywriting

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