Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsCHAPTER 7:SURE FIRE WAYS TO GET THEIRATTENTIONTESTIMONIALSTestimonials can really give your web site a boost IF they are donethe right way. If they aren't, you could wind up driving trafficaway in droves. Remember the key thing about testimonials isthe fact they MUST be credible. Translation – don't fake sinceritybecause people will know it's fake.We've all seen web sites that had testimonials on them thatseemed to good to be true, had lots of sales trigger words, andwere really completely unbelievable. No two ways about it, theycame across as phony. Bad move for you and your web site.Go ahead and ask your clients, customers and other people whohave dealt with you for a testimonial. Ask them to give feedbackto you and then include the best comments on your website. DONOT WRITE YOUR OWN TESTIMONIALS, or have someone else dothem for you. What do they know about your product/serviceother than what you tell them? They haven't experienced yourproduct/service so how valid do you think testimonials written by ahired writer will be?52