Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That Sellsthem to purchase, it seems obvious that they will purchase it.While some of this can be done through placing yourself in theirsituation, there are other ways to be able to get this type ofresearch done. One thing you definitely don’t want to do is to thinkyou understand your customer, when you haven’t done theresearch to properly examine the need for your product or service.To research the customer’s needs, you can:• Evaluate your customer demographics to get a starting pointfor why they are buying• Look for buying behavior, motivators, brands, and more• Use your sales database to gather information on salestrends to know what products and services are moresuccessful• Ask for feedback from existing customers through surveys• Ask for feedback from people who aren’t buying but visiting• Review complaints and customer service regularly.CHAPTER FIVE SUMMARYChapter five went to how to use psychogical techniques to helpyour customer make the decision to buy. These techniquesinclude:• Appeal to both emotional and mental factors• Try to affect buying triggers• Repeat the message/benefit about your product seven times89