Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsCHAPTER 3:IT’S NOT ALL ABOUT SALESYou might think since you're writing marketing letters, and tryingto sell something, that your e-mail IS about sales. It is and it isn't.It is ultimately hoped you will get a sale from your e-mail, but themajor point to the e-mail isn't about sales. What is it about? It'sabout relationship marketing. So this is why you don't really wantto "sell" your customer. You want to have a relationship with themfirst, and from there the sales will flow (if you do your relationshipmarketing the right way).RELATIONSHIP MARKETINGRelationship marketing puts the "CUSTOM" back in customer. Youwould think this would be logical, but this approach seems to be aradical idea in many marketing circles these days. The focusappears instead to be on attracting customers rather than servicingwell and supporting them so you keep them. Another name forthis is offensive marketing. If you want to keep your customers,you will do the service and support, because the bottom line ismaking you money. And to keep your customers and provideservice and support, you need to be able to write good copy. Goodcopy is what lands your customer in the first place. It is whatkeeps your customer long term as well – along with the goodsupport and service that is.25