12.07.2015 Views

Dynamic Copywriting

Dynamic Copywriting

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<strong>Dynamic</strong> And Influential <strong>Copywriting</strong>: Learn How To Write Sale Copy That SellsNinety-five percent of people using XXXsoftware receivedtheir refund within 3 days. Over 75% of people increasedtheir refund, some even by as much as $2,000.It’s obvious to see why this software would appeal to the averagetax preparer who may be wanting to increase their refund or get itquickly deposited in their back account without going to a taxpreparer.Many large companies sell their benefits this way. McDonaldsdoesn’t specially say, “We sell hamburgers.” We know they dothat. They say:” Over 99 billion served.” That tells you that theirhamburgers are so yummy that they fly off the shelves.LIMIT THE TIME AVAILABLELimiting the time your offer is available is actually another smartbusiness move. And can be a good motivator for people visitingyour web site to buy – NOW! Why? Sometimes it's the things youdon't buy you regret more than the ones you actually do purchase.So says a study to be found in the Journal of Consumer Researchwhich takes a look at how time limited offers affect spendingbehaviors.The study, published in the December issue of the Journal ofConsumer Research, examines how narrow windows of opportunityaffect spending habits. When shoppers choose not to buy an item,they often experience immediate feelings of regret.A study in the Journal of Consumer Research suggestswhen shoppers choose not to buy an item, they often58

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