Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That Sellsalthough the results of using search engine keyword research toolsare interesting, they may not be as applicable to your site as sitekeyword data.FINDING YOUR AUDIENCEAbout the only way you can truly "find" your audience is to figureout who is going to be reading what is on your site. To do that youneed to understand WHO your audience is (we're using the weightloss site as an example). So this would mean you will be writingfor people who feel they are overweight and want to lose poundsand inches safely and quickly. So already you have what theirexpectations are – losing weight safely and quickly.What do they bring to your writing? They bring the expectation ofwanting to find a website that will at last help them lose weight.What do you want them to take away from your website? Youwant them to take away hope and solid information on how to loseweight safely.Really what you have here is the 5 W's. Who is your audience?People who want to lose weight. What do you want them to know,believe, or feel after they read it? You want them to know how tolose weight safely, believe they can do it and feel motivated to doso.When and where will your audience read your website content? Allover in as many places as you can find to market and place your13