Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsCHAPTER 10:SALES COPY MADE EASIERWriting sales copy isn’t all about content. It is also aboutpresentation. If you picked up a brochure on a table and all yousaw was one giant paragraph, odds are you would put it right backwithout reading it much. In this multimedia age, people expect tobe fed information in a way that is so easily digestible that it hasalmost been “pre-chewed” for them. That means, they don’t wantcopy that is too hard to decipher, that is hard to read, or thatmakes them tired after they’re done reading it.Here are some simple presentation skills that you should use in allyour sales copy to help your copy jump out of the page, grab thereader’s attention, all the while they are being fed the mostimportant benefits of your product or service.PAY ATTENTION TO WHITE SPACEYour web page or paper is your canvas. You don’t want to fill everyinch of your canvas with words. Leave some white space for thereader to appreciate. This serves two functions. One, it is morevisually appealing. Two, it is less tiring on the eyes. If you havevery little white space, what ends up happening is that your copylooks cluttered and too difficult to wade through. This may seem78