2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | Italy | Gastrointestinal Conditions 161Gastrointestinal ConditionsGastrointestinal conditions include the adult population suffering from Chronic Constipation, Diarrhea, Diverticulitis,Gastroesophageal Reflux Disease (GERD), Heartburn and Irritable Bowel Syndrome (IBS).% of adult population with Gastrointestinal conditions in ItalyAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 35% 38% 38% 40% 37% 25%Male 44% 38% 48% 44% 44% 45%Female 56% 62% 52% 56% 56% 55%Diagnosed (% total population) 26% 25% 28% 31% 31% 20%Male 42% 35% 46% 43% 45% 42%Female 58% 65% 54% 57% 55% 58%Total adult population: 51,032,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only 35% 23% 32% 37% 43% 46%OTC only* 16% 17% 17% 17% 15% 12%Prescription and OTC 11% 10% 9% 11% 15% 9%No product 39% 50% 41% 34% 27% 33%*Including over-the-counter and herbal products.AttitudesJJ18% of sufferers prefer to treat themselves with an over-the-counter medication than to depend on a doctor togive them a prescription medication.JJ63% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a prescriptionmedication.Gastrointestinal Conditionswww.KantarHealth.com