2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | United States | Gastrointestinal Conditions 306Gastrointestinal ConditionsGastrointestinal conditions include the adult population suffering from Chronic Constipation, Diarrhea, Diverticulitis,Gastroesophageal Reflux Disease (GERD), Heartburn and Irritable Bowel Syndrome (IBS).% of adult population with Gastrointestinal conditions in the United StatesAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 35% 34% 35% 38% 37% 34%Male 46% 48% 50% 48% 44% 38%Female 54% 52% 50% 52% 56% 62%Diagnosed (% total population) 21% 16% 19% 23% 25% 26%Male 42% 44% 45% 44% 41% 36%Female 58% 56% 55% 56% 59% 64%Total adult population: 233,806,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only 19% 13% 15% 20% 23% 27%OTC only* 40% 37% 45% 42% 42% 37%Prescription and OTC 12% 8% 11% 13% 15% 19%No product 29% 43% 30% 25% 19% 18%*Including over-the-counter and herbal products.AttitudesJJ37% of sufferers prefer to treat themselves with an over-the-counter medication than to depend on a doctor togive them a prescription medication.JJ58% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a prescriptionmedication.Gastrointestinal Conditionswww.KantarHealth.com