2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | Italy | Respiratory Conditions 177Respiratory ConditionsRespiratory conditions include the adult population suffering from Asthma, Chronic Bronchitis, Chronic ObstructivePulmonary Disease (COPD), Cystic Fibrosis, Emphysema, Hay Fever and Nasal Allergies.% of adult population with Respiratory conditions in ItalyAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 20% 20% 24% 22% 20% 15%Male 48% 44% 51% 46% 55% 48%Female 52% 56% 49% 54% 45% 52%Diagnosed (% total population) 18% 18% 22% 20% 19% 14%Male 48% 43% 51% 45% 55% 47%Female 52% 57% 49% 55% 45% 53%Total adult population: 51,032,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only 37% 39% 35% 37% 35% 41%OTC only* 17% 16% 18% 19% 19% 16%Prescription and OTC 20% 22% 24% 21% 20% 14%No product 25% 23% 24% 23% 26% 29%*Including over-the-counter and herbal products.AttitudesJJ18% of sufferers prefer to treat themselves with an over-the-counter medication than to depend on a doctor togive them a prescription medication.JJ63% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a prescriptionmedication.Respiratory Conditionswww.KantarHealth.com