2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | Italy | Metabolic Conditions 165Metabolic ConditionsMetabolic conditions include the adult population suffering from High Cholesterol, Hypertension, Obesity, ThyroidCondition, Type 1 Diabetes and Type 2 Diabetes.% of adult population with Metabolic conditions in ItalyAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 40% 17% 30% 41% 56% 60%Male 49% 48% 57% 48% 52% 44%Female 51% 52% 43% 52% 48% 56%Diagnosed (% total population) 33% 11% 22% 34% 50% 54%Male 47% 40% 53% 45% 51% 45%Female 53% 60% 47% 55% 49% 55%Total adult population: 51,032,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only 54% 23% 35% 47% 59% 71%OTC only* 4% 5% 4% 3% 4% 3%Prescription and OTC 6% 3% 5% 6% 9% 7%No product 36% 69% 56% 44% 27% 19%*Including over-the-counter and herbal products.AttitudesJJ15% of sufferers prefer to treat themselves with an over-the-counter medication than to depend on a doctor togive them a prescription medication.JJ60% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a prescriptionmedication.Metabolic Conditionswww.KantarHealth.com