2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | Japan | Gastrointestinal Conditions 190Gastrointestinal ConditionsGastrointestinal conditions include the adult population suffering from Chronic Constipation, Diarrhea, Diverticulitis,Gastroesophageal Reflux Disease (GERD), Heartburn and Irritable Bowel Syndrome (IBS).% of adult population with Gastrointestinal conditions in JapanAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 16% 17% 17% 17% 16% 15%Male 41% 37% 41% 43% 45% 39%Female 59% 63% 59% 57% 55% 61%Diagnosed (% total population) 7% 5% 6% 8% 7% 9%Male 42% 35% 43% 43% 49% 40%Female 58% 65% 57% 57% 51% 60%Total adult population: 106,460,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only 18% 10% 12% 15% 20% 31%OTC only* 25% 19% 24% 31% 29% 24%Prescription and OTC 8% 5% 6% 9% 10% 13%No product 48% 65% 59% 45% 42% 32%*Including over-the-counter, herbal products and functional foods.AttitudesJJ9% of sufferers prefer to treat themselves with an over-the-counter medication than to depend on a doctor togive them a prescription medication.JJ27% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a prescriptionmedication.Gastrointestinal Conditionswww.KantarHealth.com