2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | Brazil | Gastrointestinal Conditions 45Gastrointestinal ConditionsGastrointestinal conditions include the adult population suffering from Chronic Constipation, Diarrhea, Diverticulitis,Gastroesophageal Reflux Disease (GERD), Heartburn and Irritable Bowel Syndrome (IBS).% of adult population with Gastrointestinal conditions in BrazilAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 25% 27% 27% 28% 24% 6%Male 44% 43% 48% 44% 44% 39%Female 56% 57% 52% 56% 56% 61%Diagnosed (% total population) 17% 18% 18% 19% 17% 4%Male 42% 41% 44% 44% 44% 43%Female 58% 59% 56% 56% 56% 57%Total adult population: 140,086,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only 15% 15% 12% 17% 22% 18%OTC only* 39% 36% 44% 41% 39% 34%Prescription and OTC 15% 15% 14% 15% 16% 12%No product 31% 34% 30% 27% 24% 36%*Functional foods, popular medicine, herbal products and medications purchased without a physician prescription.AttitudesJJ13% of sufferers prefer to treat themselves with an over-the-counter medication than to depend on a doctor togive them a prescription medication.JJ56% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a prescriptionmedication.Gastrointestinal Conditionswww.KantarHealth.com