2013 Global Health and Wellness Report - Kantar Health

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National Health and Wellness Survey | Italy | Gastrointestinal Conditions 161Gastrointestinal ConditionsGastrointestinal conditions include the adult population suffering from Chronic Constipation, Diarrhea, Diverticulitis,Gastroesophageal Reflux Disease (GERD), Heartburn and Irritable Bowel Syndrome (IBS).% of adult population with Gastrointestinal conditions in ItalyAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 35% 38% 38% 40% 37% 25%Male 44% 38% 48% 44% 44% 45%Female 56% 62% 52% 56% 56% 55%Diagnosed (% total population) 26% 25% 28% 31% 31% 20%Male 42% 35% 46% 43% 45% 42%Female 58% 65% 54% 57% 55% 58%Total adult population: 51,032,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only 35% 23% 32% 37% 43% 46%OTC only* 16% 17% 17% 17% 15% 12%Prescription and OTC 11% 10% 9% 11% 15% 9%No product 39% 50% 41% 34% 27% 33%*Including over-the-counter and herbal products.AttitudesJJ18% of sufferers prefer to treat themselves with an over-the-counter medication than to depend on a doctor togive them a prescription medication.JJ63% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a prescriptionmedication.Gastrointestinal Conditionswww.KantarHealth.com
National Health and Wellness Survey | Italy | Gastrointestinal Conditions 162LifestyleAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Exercise* 59% 69% 63% 58% 53% 43%Smoke 25% 28% 26% 30% 26% 14%Drink alcohol 71% 79% 72% 69% 69% 59%Obese (BMI ≥ 30) 14% 10% 14% 16% 19% 14%*At least one day per month of vigorous exercise lasting 20 minutes or more.Quality of life6050403050.153.351.2 49.8 48.141.9 40.3 41.1 41.3 42.645.945.520100Total Population Age 18-34 Age 35-44 Age 45-54 Age 55-64 Age 65 +Physical summary scoreMental summary scoreWork productivity and activity impairmentAge GroupTotal 18-34 35-44 45-54 55-64 65 +Work Productivity Loss: % overallwork impairment due to health(Base: Employed Full-time)24.4 23.1 26.6 23.0 22.7 50.2Activity Impairment: % activity impairmentdue to health31.1 28.6 28.9 30.5 31.8 37.6Sufferers are self-reported.Gastrointestinal Conditionswww.KantarHealth.com
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2013 Global Health and Wellness Report - Kantar Health

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