2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | Country Comparisons | Gastrointestinal Conditions 16Gastrointestinal ConditionsGastrointestinal conditions include the adult population suffering from Chronic Constipation, Diarrhea, Diverticulitis,Gastroesophageal Reflux Disease (GERD), Heartburn and Irritable Bowel Syndrome (IBS).% of adult population with Gastrointestinal conditionsGeographyBrazil China 5EU Japan Russia U.S.Self-Reported (% total population) 25% 16% 33% 16% 37% 35%Male 44% 51% 43% 41% 44% 46%Female 56% 49% 57% 59% 56% 54%Diagnosed (% total population) 17% 11% 22% 7% 12% 21%Male 42% 54% 40% 42% 39% 42%Female 58% 46% 60% 58% 61% 58%Total adult populations: Brazil: 140,806,000 5EU: 258,576,000 Japan: 106,460,000 U.S.: 233,806,000Total urban adult populations: China: 444,643,000 Russia: 87,171,000Medication usageGeography% of sufferers Brazil China 5EU Japan Russia U.S.Prescription only 15% 18% 28% 18% 26% 19%OTC only* 39% 27% 25% 25% 24% 40%Prescription and OTC 15% 24% 10% 8% 24% 12%No product 31% 31% 38% 48% 26% 29%*Any product used to treat condition other than prescription medication.Gastrointestinal Conditionswww.KantarHealth.com