2013 Global Health and Wellness Report - Kantar Health

National Health and Wellness Survey | Russia | Gastrointestinal Conditions 219Gastrointestinal ConditionsGastrointestinal conditions include the adult population suffering from Chronic Constipation, Diarrhea, Diverticulitis,Gastroesophageal Reflux Disease (GERD), Heartburn and Irritable Bowel Syndrome (IBS).% of adult population with Gastrointestinal conditions in RussiaAge GroupTotal 18-34 35-44 45-54 55-64 65 +Self-Reported (% total population) 37% 41% 44% 39% 31% 26%Male 44% 46% 49% 46% 37% 30%Female 56% 54% 51% 54% 63% 70%Diagnosed (% total population) 12% 12% 13% 11% 11% 12%Male 39% 46% 40% 43% 30% 22%Female 61% 54% 60% 57% 70% 78%Total urban adult population: 87,171,000Medication usageAge Group% of sufferers Total 18-34 35-44 45-54 55-64 65 +Prescription only* 26% 24% 28% 25% 22% 34%OTC only † 24% 26% 24% 26% 25% 16%Prescription and OTC 24% 17% 23% 28% 32% 33%No product 26% 33% 25% 20% 21% 18%*Medications that require prescriptions in other countries.†Vitamins, food supplements, and folk medicine.AttitudesJJJJ32% of sufferers would rather treat themselves than consult a doctor.49% of sufferers are willing to make any lifestyle changes necessary to avoid having to take a medication.Gastrointestinal Conditionswww.KantarHealth.com