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BROADBAND THAILAND 2015 - Center for Ethics of Science and ...

BROADBAND THAILAND 2015 - Center for Ethics of Science and ...

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Current Thai markets <strong>for</strong> mobile phones in upcountry willcontinue at four times the rate <strong>of</strong> the Bangkok MetropolitanArea (BMA), causing market <strong>for</strong>ces (i.e., Thai mobile supplyIf Thail<strong>and</strong>’sgovernment <strong>and</strong> its ICTstakeholders interveneto achieve MeaningfulBroadb<strong>and</strong>, penetrationrates could nearlydouble to 54 % <strong>of</strong>households <strong>and</strong> 74% <strong>of</strong>individuals by <strong>2015</strong>,with 80% <strong>of</strong> thispenetration based onwireless.chains) to compete in the ef<strong>for</strong>t to serve the Thai majoritypopulation. Mobile supply chains in Thail<strong>and</strong>, facing steadily decliningrevenue from voice <strong>and</strong> SMS services, will intensify theircompetition <strong>for</strong> value-added revenue from mobile dataservices. As this competition heats up outside the BMAmarket, prices in all parts <strong>of</strong> mobile supply chains will drop byas much as 30% per year – a factor that will increase furtherthe overall shift from products to services. New sources <strong>of</strong> international b<strong>and</strong>width via undersea cableswill enter Thail<strong>and</strong> to lessen the concentration <strong>of</strong> b<strong>and</strong>widthl<strong>and</strong>ing stations now controlled by a state-owned enterprise.This <strong>and</strong> other factors will cause Thail<strong>and</strong>’s b<strong>and</strong>width costs(currently extremely high, at 5,000 baht per unit vs. 1,000 baht<strong>for</strong> the same quantity <strong>of</strong> b<strong>and</strong>width available to advancednations) to drop steadily over the five year period <strong>of</strong> thisscenario. Smart phone h<strong>and</strong>set costs will drop 30% per year in Thail<strong>and</strong><strong>and</strong> in peer nations, as BMA markets become saturated, asmarketers become <strong>for</strong>ced to meet TCO requirements <strong>of</strong> lowincomeusers, <strong>and</strong> as Asian markets become flooded withcheap massively produced products <strong>and</strong> services flowing fromChina.Meaningful Broadb<strong>and</strong> Report 2.0 <strong>BROADBAND</strong> <strong>THAILAND</strong> <strong>2015</strong> 37

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