- Page 6 and 7: Estimate Your Market Share 76Foreca
- Page 10 and 11: career transition. Others - retiree
- Page 12 and 13: 1Is Home theBest Choice for You?Koo
- Page 14 and 15: Then you can play to those strength
- Page 16 and 17: Expectations in this area are seldo
- Page 18 and 19: Are You Ready to Be Home-Based?Use
- Page 20 and 21: Know What to Look forSources of bus
- Page 22 and 23: do right? What could you be good at
- Page 24 and 25: Search through SourcesYou’ll find
- Page 26 and 27: make you question whether the time
- Page 28 and 29: Understand What InformationYou’ll
- Page 30 and 31: offer continuing business education
- Page 32 and 33: Trade-MarkA trade-mark can be a sym
- Page 34 and 35: Corporation or Incorporated Company
- Page 36 and 37: that lender. This may save you the
- Page 38 and 39: In your Business Plan the “busine
- Page 40 and 41: perhaps a videotaping service would
- Page 42 and 43: • Comparing other products and se
- Page 44 and 45: Estimating market share involves th
- Page 46 and 47: intended customers. A number of fac
- Page 48 and 49: Market profile: What to includeThe
- Page 50 and 51: • Time is of the essence - Respon
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generate sales. It can also be indi
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keep records of actual costs, the c
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Promote Your BusinessAdvertising an
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consumer try a new product or a dif
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Know Your ImageImage is an importan
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4How Will You Operate?Murray’s La
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Shall not consist of:• Occupation
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Ways of getting a home-based place
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emarkably, and, perhaps the main be
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• Estimate how much of each suppl
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files or index cards. Choose a meth
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You will probably already have some
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It is important to keep this part o
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Understand the BasicsStarting vs. O
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Secure Operating CapitalEquity Fina
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3. Wear their shoes - Every investo
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• Supplies and materials costs•
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These were introduced in Chapter Th
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• Include packaging and delivery
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• Research costs.• Licenses and
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Common mistakesAvoid these typical
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6Can You Manage theBusiness?Suburbi
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6. Divide your work into blocks tha
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• Claim as deductions from taxabl
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Respond to GrowthYou’ve got a gre
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Seek Strategic AlliancesThe downsiz
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need to be sure there really are ad
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Just two examples illustrate the ki
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need to be clear on the advantages
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Success factors for E-CommerceIf yo
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as part of your ongoing review as y
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• Are business/professional activ
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9. If purchasing a business, pay al
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Appendix AList of Business TermsAcc
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Appendix BList of ResourcesMany mat
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Appendix COrganizationsGeneral Orga
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• light manufacturing• hair sty
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Appendix EEntrepreneurial Evaluatio
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9-12: Lacks some qualities but with
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Communication• telephone system i
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Legal7-1 General Legal7-2 Business
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ProsConsInternet• Able to reach a
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Appendix JSample Income StatementDo
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Appendix LSample Forecasted Balance
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Appendix NAssistance DirectoryUse t