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5It is the most valuable BMW ever built to date. TheBMW Individual 760Li Sterling inspired by Robbe &Berking. »BMW and Robbe & Berking share far morethan a passion for elegant, classic yachts – we apply thesame standards to our products: in addition to puretechnical function, pleasing the customer is a mainconsideration,« explains Oliver Berking. »At the same time, ourproducts embody the ethos of the manufactory – a striving towardsperfect craftsmanship and timeless elegance coupled withkeen attention to even the smallest detail. This unique, one-offcar is a wonderful illustration of the same ethos.« Adrian vanHooydonk, Senior Vice President BMW Group Design, addsthis: »On my first visit to Robbe & Berking, I was particularlyimpressed by the high degree of tradition-led craftsmanship andthe rigorous pursuit of optimal solutions. This passion is also thehallmark of our shared product.«Thus the idea for this exceptional project was born, and bothpartners found it extremely attractive. The designers at BMWand the silversmiths at Robbe & Berking sought inspirationin each other’s work. »Just as the silversmiths got inside thecar and absorbed its ambience, we went through their workshopsand took in the whole atmosphere as well as the specialtechniques for creating silverware in order to translate theminto the vehicle,« adds Martina Starke, head of BMW Colourand Trim Design, recalling the beginning of this collaboration.»Manu factum. Made by hand. Our silver manufactoryand the boat yard are manufactories in the purest sense ofthe word: each item from our silversmith’s workshops passesthrough 50 different stages of hand-processing before it leavesour house, and this is something we owe to partners andcustomers. Nearly every single piece that leaves our house willeventually become a piece of family tradition. Family silver,just like a family yacht,« Oliver Berking adds.34