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CHAPTER THREEMETHODOLOGY3.1 Research PropositionThis research was focused on the role of national culture on thesuccess of cross-cultural management in Ghana, and the effects oncommunication. The study was based on Hofstede‟s cultural dimensions ofPower Distance, Masculinity and Individualism. Power distance refers to theextent to which individuals within an organisation expect and accept thatpower is distributed unequally (Hofstede, 1983). This would suggest that theless powerful personnel in the organisation both understand andacknowledge the distance of power from the bottom-up in the organisationor, on the contrary, they acknowledge how very little distance there is inpower from the bottom up in the organisation. Hofstede‟s cultural dimensionof Individualism refers to the degree to which the culture of people is morecollective or individualistic. Some cultures are extremely collective and workwell in strongly cohesive groups, while the ties between individuals in somecultures are significantly weaker (Hofstede, 1983).The cultural dimension ofMasculinity refers to the degree to which a society prefers assertiveness,material award and aggression as opposed to femininity that preferscooperation and modesty (Hofstede, 1983).This research was deductive because data was collected and comparedto these outlined cultural dimensions and their effect on cross-culturalmanagement in Ghana.23
3.2 Research Sample and Data SourceVodafone Ghana was chosen as the case study for this study for thefollowing pertinent reasons:Vodafone Ghana is recognized to have a strong organisational culturethat is comprised of individuals of various different cultures. Thisorganisational culture is dubbed „The Vodafone Way‟. (Vodafone,2011) A company with such a strong organisational culture was idealfor this research as it was easy to identify and set apart from otherunderlying cultures at play within the organisation.The company takes pride in its ability to provide a unique mix ofcultures within its organisation. They are extremely diverse as acompany and they value their diversity and make the most out of it.(Vodafone, 2011) This provided an ideal environment for the researchin order to analyze the interactions of various cultures and the effectsthere of.Vodafone has managed to maintain a successful track record over thepast four years in Ghana and continues to provide satisfactory serviceto its customers. It is argued to be one of the world‟s leadingtelecommunications companies. (Vodafone, 2011) This success may beattributed to the skillful management practices carried out within thecompany across the various locations.24
Page 1 and 2: ASHESI UNIVERSITY COLLEGECROSS CULT
Page 3 and 4: DECLARATIONI hereby declare that th
Page 5 and 6: ABSTRACTU.S. and British negotiator
Page 7 and 8: Bibliography ......................
Page 9 and 10: Mesopotamia 1in ancient times. From
Page 11 and 12: 1.1 CultureGeert Hofstede defines c
Page 13 and 14: inability to communicate their requ
Page 15 and 16: 1.6 Significance of studyIndustrial
Page 17 and 18: Chapter Four: Presentation of DataT
Page 19 and 20: embedded deeply in the everyday lif
Page 21 and 22: difficult presume it can be complet
Page 23 and 24: elusive. He states that the informa
Page 25 and 26: 2.3 CommunicationGlobalisation refe
Page 27 and 28: 2.4Theoretical frameworkGeert Hofst
Page 29: Cultures that can be described as M
Page 33 and 34: 3.3.1 Sampling ProcedureInitially,
Page 35 and 36: Power DistanceDefined as “the ext
Page 37 and 38: data collection process were identi
Page 39 and 40: Table 1- Demographic data of respon
Page 41 and 42: Summary of FindingsTable 3- Cultura
Page 43 and 44: CHAPTER FIVEDISCUSSION, RECOMMENDAT
Page 45 and 46: - “Different” (D)Many responden
Page 47 and 48: CrosstabulationCollective or Indivi
Page 49 and 50: 3. Discomfort with rigid formalityI
Page 51 and 52: % of TotalPowerDistance?Crosstabula
Page 53 and 54: PercentageMasculinity Cultural Dime
Page 55 and 56: competence that can immensely assis
Page 57 and 58: BibliographyAdler, N. J. (1983). Cr
Page 59 and 60: Results of Poor Cross Cultural Awar
Page 61 and 62: APPENDIX B: Sample Employee Questio
Page 63 and 64: 15. I believe that we all have our
Page 65 and 66: Appendix D Results of Cross-Tabulat
Page 67: CrosstabulationMasculine or Feminin

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