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ASHESI UNIVERSITY COLLEGE - Ashesi Institutional Repository ...

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CHAPTER FIVEDISCUSSION, RECOMMENDATIONS & CONCLUSION5.1 IntroductionIn order to accurately understand how culture effects the wayindividuals communicate, it is essential to understand the definitions ofculture to those said individuals. “In order to advance theory about culture'sinfluence on communication, researchers must begin to examine how cultureaffects individual level” (Singelis, 1995). The research question for the studywas: “What are the top five most common challenges in communication thatarise due to cross-cultural management in Ghana?” National culture and itseffect on the manner in which people of various cultures choose tocommunicate in the workplace was the purpose of the study. The study wasbased on three of the cultural dimensions generated by Geert Hofstede whichare individualism, power distance and masculinity. This chapter of thedissertation will include a discussion of the findings of the study based on thetheoretical framework and literature previously reviewed.5.2 Discussion of AnalysisThe theoretical framework of this study was based on the link betweenthe challenges in the manner of communication and the three selectedcultural dimensions and the study has been successful in obtaining data thatallows for conclusion of the existence of this link. The theoretical frameworkposits that there is a direct relationship between culture dimensions andmanner of communication of individuals. A comparison was also made36

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