ASHESI UNIVERSITY COLLEGE - Ashesi Institutional Repository ...

Other limitations were the time constraints in distributing thequestionnaires to the employees since it was during working hours, and alsothe social desirability bias. The social desirability bias is the tendency ofrespondents to try and make themselves look good, or focus on self image inproviding answers rather than being truthful. This is a common limitationwith many surveys of such sensitive nature.5.4 Recommendations and ConclusionsThe study has been able to establish a relationship between culturaldimensions generated by Geert Hofstede and communication challengesbetween managers and employees within international companies in Ghana.Ghanaians have a very conspicuous culture which is very difficult toignore especially in international organisations. Further research must bedone on this topic with stricter methodological guidelines in order to ensurethe necessary participants are available. This will provide a more in-depthanalysis of the cross-cultural issues that are faced today. No study has beendone on the effects that increased globalization has had on the 21 st centurymanager in Ghana. The findings of this study will therefore be useful tomanagers within International companies in Ghana in dealing with varyingcultures and will also serve as a useful foundation for further work.This study has been able to identify five communication challenges thatarise due to cross-cultural management in Ghana. Managers should thereforeimplement measures to help prevent these challenges from occurring.Hofstede proposed an approach to generating international communication47