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ASHESI UNIVERSITY COLLEGE - Ashesi Institutional Repository ...

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Summary of FindingsTable 3- Cultural Dimensions from Employee groupHofstede’sCulturalDimensionIndividualisticvs. CollectivePowerDistanceMasculine vs.FeminineNon-VerbalCommunicationValueMeasurementAgree(%)Disagree(%)ResultWork alone 69.5 30.5 IndividualisticBuild relationships 96.6 3.4 CollectiveRespect of family 88 10.2 CollectiveCan nevercontradict Boss61 37.3 High PDCan socialize withboss5.1 94.9 High PDNeed to besupervised18.6 79.7 Low PDAssertive at work 78 13.6 MasculineLike awards forachievements96.6 1.7 MasculineNeed personaltime for family84.7 11.9 FemininePersonal spaceshould be 93.2 3.4 ImportantrespectedNo need to touchpeople67.8 27.1 ImportantHand gestureshelp79.7 15.3 ImportantWhen two or three out of three of the results were identical, it allowedfor it to be inferred that it is a dominant culture of the group.Other Relevant FindingsApart from the findings on the cultural dimensions of the respondents,other distinct communication traits were also discovered through theinterviews with the managers. It was found that many of the Ghanaianworkers tend to focus, in communication, on being understood rather thanensuring standard accepted modes of communication. This would lead to theuse of informal languages such as Pidgin English, or the local dialect. It wasfound that many Ghanaians tend to think in their local dialect and this34

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