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competence that can immensely assist managers in international businesswith the technicalities of cross-cultural communication. This approachinvolves developing awareness, knowledge and skill (Johnson et al, 2006).With the knowledge of this approach, this study has generatedrecommendations for cross-cultural management communication problemsthat may occur.‣ Managerial training• Cultural sensitivity training should be encouraged for themanagers. This will help to develop their skill-set to extend pastorganisational structures with limited cultural mixes.• Training should highlight some of the possible challenges theymay face in the international setting and ways to combat them.It is easier to solve a problem when the causes are clear andlaid out.‣ Company trips and workshops• This will create avenues for informal gatherings to addressissues and also build some familiarity in order to break downbarriers that hamper communication.• This will also help focus on areas of commonality and smoothenout differences especially once identified.Though it can be argued that cultures of the world are converging, orthe need for cross-cultural research is gradually becoming redundant,48