New Bedford 2020 - VHB.com

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A City Master Plan New Bedford 2020Culture and CreativityGoal and Objectives Responsible Party Timeframe Notes1. Strengthen our community and enhance neighborhood vitality by recognizing the city’s cultural diversity and increasingpublic participation in arts and culturea. Create strong partnerships among all entities, includingCity government, non-profits, cultural venues, theschool system, and higher education establishmentsb. Encourage the development of creative programs inneighborhoods and increase access to culturalprograms by investing in the city’s infrastructurec. Invest in a citywide public art program to coincide withthe redevelopment of neighborhoods and fund these bypublic/private sector collaboration partners, percent-forartordinances, and solicit participation from developersNBEDCNBEDC, OHCDNBEDC, Planning Office,OHCDShort-termMid-termMid-term2. Establish an economic strategy for the creative economy and tourism functions that is aligned with overall citydevelopment activitiesa. Establish a City-funded umbrella entity in concert withthe vested partners to coordinate and advance thecreative economy and tourism related functionsb. Provide a central point of contact for citywide culturalprograms and events through planning and logistic liaisonservices between local organizations and the Cityc. Create a Culture and Tourism Advisory Council that iscomprised of stakeholders and serves as the central agentto advise and engage in strategic planning related to thecreative economy and tourism sectorsd. Attract creative individuals to the city by aggressivelypromoting the city’s abundant and affordable mill space,and inspiring setting for artists and creative enterprisese. Provide artist and creative enterprises with theresources and tools they need to grow and prosper3. Foster sustainable cultural organizationsa. Encourage collaborations and restructure for programs,marketing, and development among cultural intuitionsto allow them to share resources and joint marketingopportunitiesMayor, NBEDCNBEDCMayor, City CouncilNBEDCNBEDCNBEDCLong-termShort-termShort-termOngoingOngoingShort-termb. Create a New Bedford Arts and Culture Council that willspark creative initiatives, undertake arts advocacy, andprovide funding and cultural facilitationMayor, NBEDC Mid-term Engage all partners at the localand state level.4. Promote and market the cultural and historical assets of New Bedford to transform the city’s image for both tourists andresidentsa. Use the creative economy as the leading edge ofmarketing for New Bedford’s resurgence internally andto a regional tourism marketNBEDCOngoingb. Brand and promote the Downtown overlay district as an“arts overlay district”NBEDC, Planning Office Mid-term Explore home rule petitions forenhanced tax incentivesc. Educate city residents, city leaders and departmentsand the general public on the economic, environmental,cultural, and social benefits of the creative economy,tourism, and historic preservation as well as the city’sexisting historic, cultural, and creative assetsMayor, NBEDC,Planning OfficeMid-termEngage all partner organizationsWork Plan13-16
A City Master Plan New Bedford 2020Culture and CreativityGoal and Objectives Responsible Party Timeframe Notesd. Increase marketing funds to promote New Bedford as adestination city with rich cultural attractionsMayor, City Council,NBEDCLong-term5. Educate and inspire the next generation of creative thinkers through advocating for arts education in the K–12 schoolsystem, and acknowledge and support the after-school providers and cultural institutionsa. Establish and sustain a greater emphasis on arts andcreative skills in schools as an avenue to keep childrenin school and fight the drop-out rateb. Capitalize on the potential relationship that can becreated between linking “creative skills” andschoolchildren with their families and creativebusinessesSchool Dept. Mid-term Engage all partner organizationsSchool Dept. Mid-term Engage all partner organizationsc. Partner with higher education institutions to keepgraduates in the region as a means of addressing theneed to create a pipeline of future leadership for thecreative economyMayor, NBEDCMid-termWork Plan13-17
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