strong internal relationship, in o<strong>the</strong>r words <strong>the</strong>yhave a simple decision-making mechanism thatallows for faster CSR implementation.This report includes country specific research foreight Latin American countries, which are:Argentina, Brazil, Chile, Colombia, El Salvador,Mexico, Peru and Venezuela. Each chapter includesa description <strong>of</strong> <strong>the</strong> current state <strong>of</strong> CSR in <strong>the</strong>country and some recommended <strong>actions</strong> <strong>to</strong> <strong>foster</strong>CSR within <strong>the</strong> marketplace, workplace,community and environmental areas, as well aswhich ac<strong>to</strong>rs should lead each action item. Ac<strong>to</strong>rsinclude multilateral development institutions(MDIs), national governments and local authorities,business associations and civil society. All ac<strong>to</strong>rsneed <strong>to</strong> cooperate in order <strong>to</strong> improve <strong>the</strong> state <strong>of</strong>CSR in <strong>the</strong> aforementioned countries. His<strong>to</strong>rically,business associations have been less involved in<strong>foster</strong>ing CSR in <strong>the</strong> considered Latin Americancountries, except in Brazil, where <strong>the</strong>re has beenmore CSR involvement by SMEs. Government andcivil society (mainly academia, NGOs and localcommunities) have been <strong>the</strong> major players in<strong>foster</strong>ing CSR in SMEs, with MDIs usuallysupporting, financing and disseminatinginformation and results.Overview <strong>of</strong> <strong>the</strong> current state <strong>of</strong> CSR in SMEsThe research conducted in <strong>the</strong> eight LatinAmerican countries: Argentina, Brazil, Chile,Colombia, El Salvador, Mexico, Peru and Venezuela,demonstrates that even though many SMEs arealready socially and environmentally responsible,<strong>the</strong>re is still a long way <strong>to</strong> go before CSR becomes awidespread business practice among SMEs in eachcountry. The following paragraphs provide anoverview <strong>of</strong> <strong>the</strong> main findings per country:In Argentina most SMEs are unfamiliar with <strong>the</strong>concept <strong>of</strong> CSR, <strong>the</strong>y believe <strong>the</strong>y need <strong>to</strong> solve<strong>the</strong>ir structural problems before focusing on socialand environmental issues. None<strong>the</strong>less, researchsupports a positive perspective on CSR in <strong>the</strong> longtermbecause <strong>of</strong> a clear willingness <strong>to</strong> improve andbe competitive. Many stakeholders interviewedthink that <strong>the</strong> attention given <strong>to</strong> CSR in <strong>the</strong> last fewyears was a way <strong>to</strong> overcome aspects <strong>of</strong> <strong>the</strong> 2001economic crisis, and <strong>the</strong>refore it now needs <strong>to</strong> berefocused. Argentine civil society was identified as<strong>the</strong> primary ac<strong>to</strong>r for <strong>foster</strong>ing CSR among SMEs,however government, MDIs and businessassociations also have important roles <strong>to</strong> play.Regarding <strong>the</strong> areas <strong>of</strong> CSR, SMEs perceive <strong>the</strong>marketplace, workplace and community as veryimportant for <strong>the</strong>ir economic development, whileenvironment is not considered very relevant.In Brazil <strong>the</strong> concept <strong>of</strong> CSR is fairly well developedamong large companies, and a large number <strong>of</strong> SMEsalready implement some kind <strong>of</strong> CSR. There areseveral <strong>to</strong>ols and training programs on CSR availablefor companies, as well as networks and awards.Research shows that CSR internal activities aremore frequently implemented than CSR externalactivities by Brazilian SMEs. Experts believe thatCSR is likely <strong>to</strong> grow, as a range <strong>of</strong> ac<strong>to</strong>rs andinstitutions are actively engaged in promoting CSR.Business associations were identified as <strong>the</strong> mainac<strong>to</strong>rs in <strong>foster</strong>ing CSR, however government, MDIsand civil society have also crucial roles <strong>to</strong> play.Additionally, <strong>the</strong> administration <strong>of</strong> President Lula daSilva, has made social programs and inequity apriority. Regarding <strong>the</strong> areas <strong>of</strong> CSR, SMEs perceiveall areas - marketplace, workplace, communityand environment- as important for <strong>the</strong>ireconomic development.Most SMEs in Chile are unfamiliar with <strong>the</strong> concep<strong>to</strong>f CSR and <strong>the</strong>refore do not consider it a way<strong>to</strong>wards progress. There are, however, an importantnumber <strong>of</strong> publications, manuals and indica<strong>to</strong>rs forSMEs <strong>to</strong> help <strong>the</strong>m understand and implement CSR,developed by civil society. Fur<strong>the</strong>rmore many CSRareas are already covered by laws prescribing4 <strong>Recommended</strong> <strong>actions</strong> <strong>to</strong> <strong>foster</strong> <strong>the</strong> <strong>adoption</strong> <strong>of</strong> <strong>Corporate</strong> <strong>Social</strong> Responsibility (CSR) practices in Small and Medium Enterprises (SMEs)
ethical behavior or <strong>the</strong> application <strong>of</strong> internationalstandards, but <strong>the</strong>y have not been broadlydisseminated. All ac<strong>to</strong>rs –government, MDIs, civilsociety and business associations- have beenidentified as major players in <strong>the</strong> development <strong>of</strong>CSR. Regarding <strong>the</strong> CSR areas, SMEs perceive <strong>the</strong>marketplace, workplace, and environment asimportant fac<strong>to</strong>rs for <strong>the</strong>ir economic development,whereas community is not seen as an essential fac<strong>to</strong>r.The majority <strong>of</strong> SMEs in Colombia do not perceiveCSR as a competitiveness <strong>to</strong>ol for <strong>the</strong>ir company.There are, however, a number <strong>of</strong> SMEs that act assuppliers for larger domestic and international firmswhich have already recognized CSR as providing acompetitive edge in <strong>the</strong> market. IDB experts feelthat SMEs are not likely <strong>to</strong> become more engaged inCSR in <strong>the</strong> near future, because SME productivity isquite low and most <strong>of</strong> <strong>the</strong>m are merely surviving.MDIs were identified as <strong>the</strong> main ac<strong>to</strong>r forfur<strong>the</strong>ring CSR in <strong>the</strong> country, howevergovernments, business associations and MDIs canalso play important roles. Regarding <strong>the</strong> areas <strong>of</strong>CSR, SMEs perceive <strong>the</strong> marketplace andenvironment as very important for improving <strong>the</strong>ireconomic development, while workplace andcommunity are not considered very relevant.In El Salvador only a few exporting SMEs, acting assuppliers for larger firms, have recognized CSR asan important fac<strong>to</strong>r for competitiveness in <strong>the</strong>market. The majority <strong>of</strong> SMEs in <strong>the</strong> country still donot perceive CSR as a <strong>to</strong>ol <strong>to</strong> improve <strong>the</strong>ir businesscompetitiveness. However approximately half <strong>of</strong> <strong>the</strong>enterprises interviewed for this research perceiveCSR as a priority and most <strong>of</strong> <strong>the</strong>m are consciousthat society is demanding more socially andenvironmentally responsible behavior. The mainreasons why SMEs do not practice CSR are, lack <strong>of</strong>financial resources and lack <strong>of</strong> information. MDIswere identified as <strong>the</strong> main ac<strong>to</strong>r for fur<strong>the</strong>ring CSRin <strong>the</strong> country, while government, civil society andbusiness associations should get more involved as<strong>the</strong>y can also play a vital role. Regarding <strong>the</strong> areas<strong>of</strong> CSR, SMEs in El Salvador perceive <strong>the</strong>environment as <strong>the</strong> only important fac<strong>to</strong>r forimproving <strong>the</strong>ir economic development, whilemarketplace, workplace and community are notconsidered very relevant.In Mexico, <strong>the</strong> concept <strong>of</strong> CSR is quite new and<strong>the</strong>re is no knowledge about CSR among <strong>the</strong>majority <strong>of</strong> SMEs, which <strong>of</strong>ten confuse <strong>the</strong> conceptwith <strong>the</strong> terms philanthropy and ethics. Someexporting SMEs already recognize CSR as animportant fac<strong>to</strong>r <strong>to</strong> improve <strong>the</strong>ir competitiveness.There is, little integration <strong>of</strong> CSR activities betweenlarge companies and SMEs. MDIs and businessassociations were identified as <strong>the</strong> main ac<strong>to</strong>rs for<strong>foster</strong>ing CSR among SMEs, however governmentand civil society also have important roles <strong>to</strong> play.Regarding <strong>the</strong> areas <strong>of</strong> CSR, SMEs in Mexicoperceive <strong>the</strong> marketplace, community andenvironment as very important for improving <strong>the</strong>ireconomic development, while only <strong>the</strong> workplace isnot considered very relevant.SMEs in Peru show mixed behaviors, while mediumenterprises highly implement CSR activitiesregarding environment and workplace areas, microand small enterprises are more involved at <strong>the</strong>community level. MDIs <strong>to</strong>ge<strong>the</strong>r with local publicauthorities and civil society, were identified as <strong>the</strong>main ac<strong>to</strong>rs in <strong>foster</strong>ing CSR among SMEs, however<strong>the</strong> role <strong>of</strong> business associations is also veryimportant <strong>to</strong> fur<strong>the</strong>r its development. Regarding <strong>the</strong>areas <strong>of</strong> CSR, SMEs in Peru perceive <strong>the</strong> marketplaceand community as very important for improving<strong>the</strong>ir economic development, while <strong>the</strong> workplaceand environment are not considered very relevant.The new constitution in Venezuela, whichemphasizes social inclusion and access <strong>to</strong>education, may lead <strong>to</strong> an increase in responsiblepractices among SMEs. The administration <strong>of</strong>President Chavez has prioritized social policies andExecutive Summary 5
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powerful, but are mainly involved i
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Fomento al Desarrollo Científico y
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Websites consultedwww.accionrse.clw
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Chapter 4: Colombia1 Executive Summ
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In addition, corruption is a widely
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However, market pressures, primaril
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. Improving Promotion and Advocacy,
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Chapter 5: El Salvador1 Executive S
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El Salvador’s competitiveness. Co
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ecome key organizations in the batt
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According to Vives, Corral and Isus
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subsequent survey, by the World Ban
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following strategies, as defined in
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4.4 Civil SocietyIn this study, civ
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Tsukamoto, M, Twose, N., (2003) ‘
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Chapter 6: Mexico1 Executive Summar
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OrganizationWEFWEFWEFIndexNumber of
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there is a general confusion about
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CSR area significancemaxCSR actual
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López-Acevedo, G., (2006) ‘Mexic
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Peruvian civil society has a strong
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environment, and they have waste tr
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Not even the lack of relations and
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These two groups will likely implem
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OrganizationWEFIndexNumber of Count
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cooperatives and farmers 114 Unfort
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a. Mandating, recommended actions f
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BibliographyArmas, V. (1999) ‘Esp
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AppendixThe following stakeholder m