Annual report 2012 - Comrod

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Annual report 2012 2/92Strategies and values | Group | Parent company | Corporate governance | ContactComrod Communication Group is developingand manufacturing military and civil antennas,communication masts, power supplies and otherrelated niche products.The Group develops and commercializescompetitive products based on unique in-houseexpertise. Most of the Group’s products are madewith the use of advanced composite materialtechnology.It is the Group’s aim to expand its currentbusiness and become a worldwide leader withinits selected niches. As of today Comrod is one ofthe global leaders in tactical antennas, and holdsolid market positions for other defense products.With further focus on quality and innovative newproducts the Group aims at further improvingits market positions worldwide. As of 2013, anew focus on providing added value integratedsolutions for customers will prevail.Competitiveness will be created by strategicallyfocusing on:• Staying at the forefront technologicallyand being early with the introduction of newinnovative integrated product solutions.• Being responsive and quickly adapting newproduct concepts and solutions to the specificneeds of current main customers.• Maintain high degree of professionalism andintegrity in relations to all customers, ensuringstatus as an independent supplier to the maincommunication radio producers.• Further focus on automated and best in classindustrial production processes throughoutthe Group.• Efficiency and cost competitiveness.• Continuously improving sourcing structures.• Consideration of both organic growth andacquisitions for optimum market coverageand provision of integrated solutions.2
Annual report 2012 3/92Strategies and values | Group | Parent company | Corporate governance | ContactmarketsMost of the Group’s sales are exported. To gainmore global market shares, while also maintainingor increasing profit margins, Comrod concentrateson highly automated production, cost efficiencyand customized design and a well-structuredmarketing and distribution setup.The Group’s overall goal for 2013 is to build globalstrength and expand the overall business withthe aim of also being able to provide value addedsolutions. Each of Comrod CommunicationGroup’s business units have its own marketdevelopment goals and has identified associatedaction-based strategies for 2013.Development strategyAll innovation revolves around the company’s corecompetences. At the same time, the climate fornew ideas is being nurtured in the subsidiaries.The challenge is to timely transform good ideasinto realistic opportunities. This has promptedComrod Communication to form close allianceswith technologically advanced customers aspart of its product development strategy. Strong,dedicated and demanding partners are primemovers in product development and playing a keyrole in the Group’s success.ValuesComrod Communication shares a set of corevalues – honesty, integrity and respect for people.All activities and all work by its employees areperformed in accordance with the highest ethicalstandards and core values with “keeping ourpromises” being a fundamental obligation. TheGroup has adopted the Ten Principles of UnitedNations Global Compact.Organizational and skills developmentThe most important contributing factor in theGroup companies is people. Recruitment of theright people, composition of the right workingteams and identification of the right individualand joint challenges will encourage innovation andset the scene for constant improvement. Formingworking teams and management groups we willuse people who complement each other, in orderto ensure balance and different point of views toconsider every aspect of the total picture. Whenforming groups, care is taken to establish natural,internal control mechanisms, and to discourageany predominantly passive attitudes.Diversity and inclusiveness creates increasedunderstanding, new ideas for solutions, innovationand constant improvement. Comrod seeksto cultivate diversity and inclusiveness. It isimportant to have a good mix in terms of gender,ethnic origin, cultural background and educationalbackground. Energy and risk propensity, which areseen as key elements in the organizations’ culture,enable the company to occupy a position at theforefront of development in its existing businessareas, and to develop new business areas.The Comrod Group makes every effort to recruitkey individuals and managers internally in thefirst instance. Good internal training and regularaddition of new challenges and new positionsalong the internal career route will be instrumentalin producing management candidates. Comrod3
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Annual report 2012 - Comrod

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