Annual report 2012 - Comrod

Annual report 2012 3/92Strategies and values | Group | Parent company | Corporate governance | ContactmarketsMost of the Group’s sales are exported. To gainmore global market shares, while also maintainingor increasing profit margins, Comrod concentrateson highly automated production, cost efficiencyand customized design and a well-structuredmarketing and distribution setup.The Group’s overall goal for 2013 is to build globalstrength and expand the overall business withthe aim of also being able to provide value addedsolutions. Each of Comrod CommunicationGroup’s business units have its own marketdevelopment goals and has identified associatedaction-based strategies for 2013.Development strategyAll innovation revolves around the company’s corecompetences. At the same time, the climate fornew ideas is being nurtured in the subsidiaries.The challenge is to timely transform good ideasinto realistic opportunities. This has promptedComrod Communication to form close allianceswith technologically advanced customers aspart of its product development strategy. Strong,dedicated and demanding partners are primemovers in product development and playing a keyrole in the Group’s success.ValuesComrod Communication shares a set of corevalues – honesty, integrity and respect for people.All activities and all work by its employees areperformed in accordance with the highest ethicalstandards and core values with “keeping ourpromises” being a fundamental obligation. TheGroup has adopted the Ten Principles of UnitedNations Global Compact.Organizational and skills developmentThe most important contributing factor in theGroup companies is people. Recruitment of theright people, composition of the right workingteams and identification of the right individualand joint challenges will encourage innovation andset the scene for constant improvement. Formingworking teams and management groups we willuse people who complement each other, in orderto ensure balance and different point of views toconsider every aspect of the total picture. Whenforming groups, care is taken to establish natural,internal control mechanisms, and to discourageany predominantly passive attitudes.Diversity and inclusiveness creates increasedunderstanding, new ideas for solutions, innovationand constant improvement. Comrod seeksto cultivate diversity and inclusiveness. It isimportant to have a good mix in terms of gender,ethnic origin, cultural background and educationalbackground. Energy and risk propensity, which areseen as key elements in the organizations’ culture,enable the company to occupy a position at theforefront of development in its existing businessareas, and to develop new business areas.The Comrod Group makes every effort to recruitkey individuals and managers internally in thefirst instance. Good internal training and regularaddition of new challenges and new positionsalong the internal career route will be instrumentalin producing management candidates. Comrod3