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Tenaga Nasional Berhad 176 Annual Report 2009CORPORATE SOCIAL RESPONSIBILITYCorporate social responsibility (CSR, also knownas corporate responsibility) is a concept underwhich organisations consider the interests ofsociety by taking responsibility for the impact oftheir activities on customers, suppliers,employees, shareholders, communities and otherstakeholders, as well as the environment. Thisobligation is seen to extend beyond the statutoryobligation to comply with legislation and seesorganisations voluntarily taking further steps toimprove the quality of life for employees andtheir families as well as for the local communityand society at large.As one of the Nation’s leading GLCs, TNB iscommitted to undertaking CSR best practices thatimpact positively to all our stakeholders, be theyour employees, customers, partners or thecommunities and the environment we operate in,and above all the nation-building agenda. The farreaching impact of TNB’s CSR policy wasacknowledged by the Government and was usedas a benchmark for the pilot study on CSR for itsSilver Book initiative.As the leading power utility, TNB’s integral roleto deliver electricity to the public efficiently andat the lowest rate possible is by far the singlemost important CSR activity it has undertaken.The Company recognises the need and relevanceof the Government policy for the country’songoing development and the various initiativeswe have undertaken to deliver safe, reliable andsecure electricity to customers for their privateand economic needs, are testament to ourcommitment to ensure society will gain andbenefit from these developments. With this inmind, TNB strongly supports government driven