MADRID copy2.pdf

TARGET AUDIENCEMale and female, 30-55. These individuals have an annual householdincome of $75,000 to $124,999, are married, and are employed full-time.They are college-educated and have traveled abroad at least once. Theyhave children but aren’t necessarily bringing them on their vacation.GENERATIONMILLENNIALSXERSBOOMERSBIRTH YEARS AGE IN 20141979-1994 18-351965-1978 36-491946-1964 50-68MATURES 1945 AND BEFORE 69+WHY TARGET AMERICANSLast year American travelers took an average of 4.2 trips, spending$3,998. This year Americans intend to take the same amount of tripsbut spend $4670, nearly a 17% increase from the previous year. Withthe increase in budget, Americans are likely to take more luxuriousor international trips. The increased value in the U.S. dollar will allowAmericans to travel to Madrid for less money.2014: $100 USD = 73 EUR2015: $100 USD = 90 EURAVERAGE VACATION SPEND PER HOUSEHOLDTOTAL MILLENNIALS XERS BOOMERS MATURESDURING THE PAST 12 MONTHSDURING THE NEXT 12 MONTHSDIFFERENCE$4,429 $4,499 $4,341 $4,070 $6,168$4,946 $5,386 $5,007 $4,285 $6,305$517 $887 $666 $215 $137TARGETRESEARCH 13