MADRID copy2.pdf

THERE’S POWER IN THERIGHT EXPOSURE.MMGY GLOBAL PROMOTIONS PHILOSOPHY74%OF EXPERIENTIAL EVENTPARTICIPANTS HAVE A MOREPOSITIVE VIEW OF THE BRANDPOST-EVENTINTERACTIVE GOALLaunch an activation campaign in target cities to increaseawareness of Madrid as a tourist destination for Americans.INTERACTIVE CONCEPTWe all reach a point when we should step back and realize, “Wow, I’ve beendrinking the same coffee from the same mug every morning for the lastyear.” For those who need a break from the office, there is a place whereroutine isn’t part of the vocabulary. In Madrid, we might roll out of bed tenminutes before work, but we break at three in the afternoon for salt-curedham, and spend our evening sipping sangria at an underground pub.