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BRAND ARCHITECTUREBRAND ESSENCEBRAND VALUES BRAND PROMISE BRAND EXPERIENCE BRAND VOICEHEART OF SPAIN,SOUL OF EUROPEAUTHENTICSPONTANEOUSIN-THE-MOMENTADVENTURE-SEEKINGIN THE HEART OFSPAIN, MILLIONS OFPEOPLE MOVE TO THESAME RHYTHM. YOUWON’T FIND ANOTHEREUROPEAN CITY WITHMORE SOUL THAN<strong>MADRID</strong>.HUB OF SPAINGETAWAY FOR COUPLESCULTURAL CAPITALPASSION FOR LIFEGENUINECHARISMATICPROUDBOLDHUB OF SPAINGETAWAY FOR COUPLESCULTURAL CAPITALPASSION FOR LIFECountry’s political capital and home of the Royal PalaceSurrounding cities are easily reachableThe hub of commerce in SpainGorgeous Spanish architecture in the cityA beautiful countryside is readily accessiblePride festivalsVery walkable city centerFood | home to the 2nd biggest fish market in the worldOne of Europe’s leading live music destinationsArt | El Prado, Reina SofiaPeople don’t stay pent up in offices all dayStay out late, no matter the day of the weekPassion for sports and Spanish traditionsCREATE 21
BRANDING IMAGELogo with and without tagline, line stroke weight 3pt or 5ptColor systemBrand Icon
Page 2: MADRID DESTINOCULTURA, TURISMO Y NE
Page 6 and 7: OVERVIEW
Page 8 and 9: TRAVEL CONSULMMGY has a global pres
Page 10: MARKETS SERVEDMMGY Global has had t
Page 13 and 14: WE KNOW WHATYOU’RE THINKING.MMGY
Page 15 and 16: TARGETED MARKETSThe United States h
Page 17 and 18: BARCELONABarcelona’s campaign enc
Page 20 and 21: CREATE
Page 24 and 25: PatternsEFFRAAa Bb Cc Dd Ee Ff Gg H
Page 26 and 27: ACTIVATION BREAKDOWNTen offices wil
Page 28 and 29: ACTIVATION LANDING PAGECREATE 27
Page 30: BENNY THE BULLThe bull is an iconic
Page 33 and 34: WE HELP YOUR BRANDCONNECT THROUGHCO
Page 35 and 36: FACEBOOKCURRENTLY | Madrid’s Face
Page 37 and 38: FACEBOOK CONTENT TIMELINETOPICPOSTM
Page 39 and 40: TWITTERCURRENTLY | @Visita_Madrid c
Page 41 and 42: TWITTER CONTENT TIMELINETOPICTWEETM
Page 43 and 44: INSTAGRAMCURRENTLY | Madrid has 1,5
Page 45 and 46: PINTERESTCURRENTLY | Madrid has 137
Page 47 and 48: SOCIAL MEDIA INFLUENCER CAMPAIGNTo
Page 49 and 50: THURSDAYFRIDAY SATURDAY SUNDAY9:00
Page 51 and 52: HIGHLIGHTED INFLUENCERS: ALICE GAOA
Page 53 and 54: WE KNOW THE TRAVELCONSUMER AND WEHA
Page 55 and 56: BROADCASTMMGY Global has invested h
Page 57 and 58: PAID SEARCHMMGY’s paid search cap
Page 59 and 60: DIGITAL DISPLAY MEDIAMadrid’s dig
Page 61 and 62: EMAIL, LEAD GENERATION & DATABASE M
Page 63 and 64: DIGITAL ADVERTISEMENTDigital banner
Page 65 and 66: LGBTThe Out series of publications
Page 67 and 68: COMMERCIAL CONTENTA day in MadridRu
Page 69 and 70: RADIOWe will use NPR in our fly mar
Page 75 and 76:
MEASURE
Page 77 and 78:
RESOURCESINNOVATIVE TOURISM ADVISOR
Page 79:
KATHRYN ANTONOPOULOSCreative | Desi
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