MADRID copy2.pdf

THERE ARE TWOSIDES TO EVERY BRAND.MMGY GLOBAL BRANDING PHILOSOPHYDISCOVER THE RECIPE FORGETTING THE MOST OUT OF LIFE.Daily routines. They bring us comfort, security, a feeling thatwe’re in control. Wake at 6 to hit the gym before work at 8.Fill your favorite mug with coffee en route to the usual 9a.m. meeting. At noon, slip out for a quick sandwich – turkeyand provolone on wheat. Work through projects and fieldclient calls until you leave at 5 on the dot to enjoy a fewunrestricted hours before another day begins. The safe life,indeed. But we soon find these routines beginning to controlus, instead of the other way around.In Madrid, routine isn’t even part of the vocabulary. Insteadour days are guided by an energy that flows through ourstreets like rushing water. There’s a feeling in the air thatcarries us through the evening and deep into the night. Itremains in our bones the following morning, preparing us forwhatever tomorrow brings.We hope you’re prepared to break free from your comfortzone. If not, well, you still have your favorite mug.