MADRID copy2.pdf
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CAMPAIGN MEASUREMENT | OBJECTIVESAN INCREASE IN HOTEL STAYS IN THE CITY OF <strong>MADRID</strong>.AN INCREASE IN THE GENERAL AWARENESS OF <strong>MADRID</strong> AS ANATTRACTIVE TRAVEL DESTINATION FOR THE AMERICAN TRAVELER.AN INCREASE IN TOURISM AS A WHOLE IN <strong>MADRID</strong>.CAMPAIGN MEASUREMENT | EVALUATIONSINCREASED SOCIAL MEDIA PRESENCE.INCREASED WEBSITE TRAFFIC BY AMERICAN TRAVELERS.PROMOTIONAL VIDEO VIEWS AND SHARES ON SOCIAL MEDIA.
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