MADRID copy2.pdf

SOCIAL MEDIAWe will use video and native newsfeed call-to-action targeted ads acrossvarious social media channels with a very heavy focus on Facebookadvertising. Cross-channel promotions drawing people to Madridpages on different platforms will also be used frequently. We will boostFacebook posts in weekly increments to gain attention and interaction.We will serve unskippable 15- to 20-second pre-video ads on Youtubevideos that are related to our topics, specifically international travel,Spanish travel, Madrid, and social influencer videos. This videos willfeature attractive imagery and strong calls to action, and can be adaptedfrom the anthem and commercial.Campaign focused, native facebook advertisementDEPLOY 57