MADRID copy2.pdf

MADRID BUDGETTIER ONE TIER TWO TIER THREECREATIVE REBRANDBRAND ARCHITECTURE/ANTHEM$55,000$55,000$55,000LOGO DEVELOPMENT$15,000$15,000$15,000BRAND STANDARDS MANUAL$25,000$25,000$25,000DIGITAL BANNER AD | ONE CONCEPT, FOUR SIZES$4,300$4,300$4,300CAMPAIGN CREATIVEDIGITAL BANNER AD | ONE CONCEPT, FOUR SIZES$4,300$4,300$4,300WALLPAPER/PAGE TAKEOVER$1,450$1,450$1,450PRINT ADS | 1 CONCEPT, 2 SIZES$15,600$15,600$0LANDING PAGE$13,200$13,200$13,200RADIO | 1 SIXTY SECOND SPOT$2,000$2,000$0EMAIL$3,400$3,400$3,400BILLBOARD$4,375$4,375$4,375ACCOUNT SERVICE FEE | YEARLY$90,000$90,000$90,000SOCIALCHANNEL MANAGEMENT | YEARLY$37,500$37,500$37,500INFLUENCER CAMPAIGN | TRAVEL COST NOT INCLUDED$41,500 $41,500 $41,500MEDIADIGITAL$716,000$561,000$482,000SOCIAL | FACEBOOK ADVERTISING$20,000$20,000$20,000OUT OF HOME$115,000$115,000$115,000PRINT$280,000$180,000$0RADIO$66,000$50,500$0RESEARCH/REPORTING/AD SERVING$109,980$85,635$57,780ACTIVATION | STARTING POINTEVENTS$100,000$90,000$80,000ACCOUNT SUPPORT$12,000$12,000$12,000VIDEO PRODUCTION | STARTING AT$35,00$35,000$35,000SEO MANAGEMENT | YEARLY$13,200$13,200$13,200TOTAL $1,779,805 $1,474,960 $1,110,005All pricing is quoted as an estimate and subject to changeDEPLOY 69