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THURSDAY#BEBULLEDMadrid may be known for ourbeautiful squares, but we make surewe think out of the box! What are youdoing to #BeBulled?DISCOVERIn Madrid we like to extend our happyhour! Check out BBC’s guide toMadrid nightlife! http://ow.ly/PywJDFRIDAYFAN PHOTOWe think there are no bad viewsin Madrid! We want to see yourfavorite Madrid view in this week’s#PhotoFridayFAN PHOTOThanks to everyone who shared theiramazing Madrid views with us! Aspecial shoutout goes to @JenR12for this beauty!SATURDAYSOCIAL MEDIAWe think everyone needs moreMadrid in their life! Follow us onInstagram so you don’t miss out!http://ow.ly/PBOdtSUNDAYSEE & DOExperience Madrid’s largest open airflea market, El Rastro, from 9am-3pm every Sunday! Info here: http://ow.ly/PDWTbDEPLOY 37
TWITTERCURRENTLY | @Visita_Madrid currently has 25,600 followers andaverages six tweets per day.RECOMMENDATION | While Madrid already has a large Twitter following,our goal is to gain an even larger audience while simultaneouslyincreasing engagement. Madrid will create separate accounts for theirEnglish and campaign- specific audiences to avoid segmenting theiralready loyal Spanish following. The English Madrid twitter handle will be@VisitMadrid_EN and the tweets, like Facebook posts, will be dividedunder clever content topics that are repeated each week.TWITTER CHAT | #SoulOfEurope This twitter chat will be executed oncea month and will cover various topics surrounding European travel. Thischat will further perpetuate the concept of Madrid encompassing theessence of European spirit. By hosting this chat and participating withother leading European travel brands, it positions Madrid as a leader inthe industry.
Page 2: MADRID DESTINOCULTURA, TURISMO Y NE
Page 6 and 7: OVERVIEW
Page 8 and 9: TRAVEL CONSULMMGY has a global pres
Page 10: MARKETS SERVEDMMGY Global has had t
Page 13 and 14: WE KNOW WHATYOU’RE THINKING.MMGY
Page 15 and 16: TARGETED MARKETSThe United States h
Page 17 and 18: BARCELONABarcelona’s campaign enc
Page 20 and 21: CREATE
Page 22 and 23: BRAND ARCHITECTUREBRAND ESSENCEBRAN
Page 24 and 25: PatternsEFFRAAa Bb Cc Dd Ee Ff Gg H
Page 26 and 27: ACTIVATION BREAKDOWNTen offices wil
Page 28 and 29: ACTIVATION LANDING PAGECREATE 27
Page 30: BENNY THE BULLThe bull is an iconic
Page 33 and 34: WE HELP YOUR BRANDCONNECT THROUGHCO
Page 35 and 36: FACEBOOKCURRENTLY | Madrid’s Face
Page 37: FACEBOOK CONTENT TIMELINETOPICPOSTM
Page 41 and 42: TWITTER CONTENT TIMELINETOPICTWEETM
Page 43 and 44: INSTAGRAMCURRENTLY | Madrid has 1,5
Page 45 and 46: PINTERESTCURRENTLY | Madrid has 137
Page 47 and 48: SOCIAL MEDIA INFLUENCER CAMPAIGNTo
Page 49 and 50: THURSDAYFRIDAY SATURDAY SUNDAY9:00
Page 51 and 52: HIGHLIGHTED INFLUENCERS: ALICE GAOA
Page 53 and 54: WE KNOW THE TRAVELCONSUMER AND WEHA
Page 55 and 56: BROADCASTMMGY Global has invested h
Page 57 and 58: PAID SEARCHMMGY’s paid search cap
Page 59 and 60: DIGITAL DISPLAY MEDIAMadrid’s dig
Page 61 and 62: EMAIL, LEAD GENERATION & DATABASE M
Page 63 and 64: DIGITAL ADVERTISEMENTDigital banner
Page 65 and 66: LGBTThe Out series of publications
Page 67 and 68: COMMERCIAL CONTENTA day in MadridRu
Page 69 and 70: RADIOWe will use NPR in our fly mar
Page 75 and 76: MEASURE
Page 77 and 78: RESOURCESINNOVATIVE TOURISM ADVISOR
Page 79: KATHRYN ANTONOPOULOSCreative | Desi

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