MADRID copy2.pdf

PAID SEARCHMMGY’s paid search capabilities are optimized and managed on a realtime,day-to-day basis. Paid search listings will allow Madrid to reachconsumers who are actively searching for information. We are alsoinnovators in buying custom and premium placements across platformssuch as Google, Yahoo, and Bing. This cross-platform paid search willallow Madrid to be featured prominently and at the top of the results whenpeople search for keywords such as “Madrid,” “Travel to Spain,” etc. Thiswill drive traffic to the website, mproving engagement with consumersinterested in traveling to Madrid.SEARCH ENGINE OPTIMIZATIONSearch Engine Optimization is a way to boost site traffic through commonsearch engines. Search engines such as Google, Yahoo, and Bing usealgorithms to decide the visibility of a website or a web page in a searchengine’s unpaid results. The more relevant and useful a website is fortravelers, the more the search engine will feature that article near the topof search results. If a site has a lot of frequent users, it is more likely to befeatured near the top of search results. One of the most effective ways toimprove rankings in organic searches by consumers is to incorporate keywords into our websites. We performed research with our SEO departmentand found a portion of the keywords we will use in the campaign, whichare as follows.KEY SEARCH TERMSSPAIN FLIGHTSSPAIN HOTELSSPAIN TRAVELGO TO SPAINVISIT SPAINMADRIDMADRID FLIGHTSMADRID HOTELSMADRID TRAVELGO TO MADRIDTOP DESTINATIONS SPAINTOP DESTINATIONS MADRIDPLACES TO VISIT IN EUROPEBEST VACATION SPOTS EUROPECULTURAL VACATION SPOTSLGBT FRIENDLY VACATION SPOTSGAY FRIENDLY VACATION SPOTSCAPITAL OF SPAINBEST EUROPEAN WEATHERHEART OF SPAINSOUL OF EUROPE