MADRID copy2.pdf

COMMERCIAL CONTENTA day in MadridRun time | One minuteTo accompany the campaign in order to help promote Madrid thiscommercial would appear online through Youtube advertisements.Camera movement begins to track backwards away from the desk. Thismotion is continuous through the commercial.ACTION/DESCRIPTIONDIALOGUE1 | A young (mid 20s) Spanish woman sits at her officedesk. She quickly moves to take her ponytail down,shaking her head to release her long dark hair.2 | Pushing her laptop out of the way she begins toclimb over her desk. Sliding across her desk shebegins to walk directly towards the camera.3 | In the background we see a man pulling a museumbackground across in front of the office scene.Simultaneously as she is walking towards the camera,she pulls at her jacket, throwing her suit aside to reveala red dress.“In Madrid, the passion for living well iscontagious”4 | Once the museum background fills the screen aman carrying a painting leans in from left of frame.Handing the painting to her she then hands it off to asecond man who leans in from the right hand side offrame.“Picasso often wondered where thefeeling came from”5 | Again a man pulls a background across the screen.This time it’s a full capacity Santiago BernabeuStadium. She is thrown a soccer ball which shecatches. As players run past her she kicks it to one ofthem. That player then runs and scores before anotherbackground is pulled across the screen.“It’s what brings 70,000 of us togetherfor every football match”