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THANK YOUThe 2015 summer interns would like to sincerely thank everyone atMMGY Global for their role in this project. We are very grateful for all ofyour input, time, and encouragement. We would like to especially thankthe following people for their help and guidance on this project.Don MontagueClayton ReidChris PomeroyBray AddisonDave GilbertsonJoel HenningMatt SeeleySara RameyAlan KuykendallAllison WayAllison WorleyAnnie PechenikAshley SilkwoodBob FrohoffBrenna PaxtonBrett WilliamsBrian KleinCalep HowardCarla BrownChelsea KillionChris DavidsonChris LuckeyChristy VaughtClaire BishopCraig CompagnoneCraig PaddockGrace FindlayJosiah CaseyJustin FarmerKate Von BockernKatie BriscoeKatie CrawfordLance FloresMackenzie DavidsonMeliah CranmerMicah GreeneMike McClintockNick ClarkRick DunnRobert PattersonRui XuSara KnippShea CarterWayne South
KATHRYN ANTONOPOULOSCreative | DesignUniversity of KansasDYLAN BRETTAnalyticsUniversity of KansasKELSEY CHABOTPromotions & EventsNorthwest Missouri State UniversityALI CORBINSocial MediaUniversity of MississippiZACH DAVIDSONClient LeadershipUniversity of IowaMALLORY ELDERClient LeadershipUniversity of MississippiJOSHUA LEWINCreative | VideoUniversity of Central MissouriJORDAN MENTZELNew BusinessUniversity of KansasRICH MORIARTYCreative | CopyUniversity of MiamiSHEA RADELMediaRockhurst University
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MADRID DESTINOCULTURA, TURISMO Y NE
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OVERVIEW
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TRAVEL CONSULMMGY has a global pres
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MARKETS SERVEDMMGY Global has had t
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WE KNOW WHATYOU’RE THINKING.MMGY
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TARGETED MARKETSThe United States h
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BARCELONABarcelona’s campaign enc
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CREATE
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BRAND ARCHITECTUREBRAND ESSENCEBRAN
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PatternsEFFRAAa Bb Cc Dd Ee Ff Gg H
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ACTIVATION BREAKDOWNTen offices wil
Page 28 and 29: ACTIVATION LANDING PAGECREATE 27
Page 30: BENNY THE BULLThe bull is an iconic
Page 33 and 34: WE HELP YOUR BRANDCONNECT THROUGHCO
Page 35 and 36: FACEBOOKCURRENTLY | Madrid’s Face
Page 37 and 38: FACEBOOK CONTENT TIMELINETOPICPOSTM
Page 39 and 40: TWITTERCURRENTLY | @Visita_Madrid c
Page 41 and 42: TWITTER CONTENT TIMELINETOPICTWEETM
Page 43 and 44: INSTAGRAMCURRENTLY | Madrid has 1,5
Page 45 and 46: PINTERESTCURRENTLY | Madrid has 137
Page 47 and 48: SOCIAL MEDIA INFLUENCER CAMPAIGNTo
Page 49 and 50: THURSDAYFRIDAY SATURDAY SUNDAY9:00
Page 51 and 52: HIGHLIGHTED INFLUENCERS: ALICE GAOA
Page 53 and 54: WE KNOW THE TRAVELCONSUMER AND WEHA
Page 55 and 56: BROADCASTMMGY Global has invested h
Page 57 and 58: PAID SEARCHMMGY’s paid search cap
Page 59 and 60: DIGITAL DISPLAY MEDIAMadrid’s dig
Page 61 and 62: EMAIL, LEAD GENERATION & DATABASE M
Page 63 and 64: DIGITAL ADVERTISEMENTDigital banner
Page 65 and 66: LGBTThe Out series of publications
Page 67 and 68: COMMERCIAL CONTENTA day in MadridRu
Page 69 and 70: RADIOWe will use NPR in our fly mar
Page 75 and 76: MEASURE
Page 77: RESOURCESINNOVATIVE TOURISM ADVISOR
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