MADRID copy2.pdf

BROADCASTMMGY Global has invested heavily in state-of-the-art broadcast planningand buying tools since the very inception of electronic media evaluationsystems. We use resources to evaluate the size/scope of audience, costefficiency, lifestyle analyses and related consumer behaviors. MMGYbroadcast plans are integrated into larger campaign elements, providing360-degree coverage of sharply defined consumer segments.CREATIVE SERVICESMMGY will provide Madrid with creative concept development, copywriting,art direction, asset organization and production of all creative.CONTENT STRATEGYMMGY will provide a robust content strategy in both traditional and nontraditionalareas as part of Madrid’s brand campaign. Content strategyincludes a content audit, editorial calendar, content style guide, integratedmixed media and more. MMGY also has in-house content generationteams in areas such as video, photo and blog development.