MADRID copy2.pdf

BREAKDOWNAs social media continues to be an inspirational place for contentcreation, it remains a vital marketing tool for destination marketers.Social media platforms enable the public to interact and develop a morepersonal connection to the brand. Madrid has accounts on the mostpopular social media platforms. The next step should be to make theseplatforms more easily accessible by showcasing all of our platforms onMadrid’s website. In order to fully capitalize on our social media profiles,we must keep each account active and consistent by posting regularlyand sharing quality content.SOCIAL MEDIA WEBSITES WITH PERSONAL INFORMATION/PROFILE POSTED2012 2013 2014FACEBOOKTWITTER80% 94% 90%30% 36% 39%PINTERESTINSTAGRAM12% 20% 24%NA 13% 19%POSSIBLE HASHTAGS#BEBULLED#RENOUNCEYOURROUTINE#FLAMENCOFRIDAY#SOULOFEUROPE#HEARTORSPAIN#TAPASTUESDAYDEPLOY 33