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HIGHLIGHTED INFLUENCERS: MONIQUEMonique is a food and health blogger who has a love for travel andSpanish cuisine. She shares recipes, fitness and health tips as well ascolorful photography with her followers.WEBSITEEMAILAMBITIOUSKITCHEN.COMAMBITIOUSKITCHEN@GMAIL.COMINSTAGRAM 31,900TWITTERFACEBOOKPINTEREST4,53738,00035,581HIGHLIGHTED INFLUENCERS: JAMIE BECKA collaborator with Kevin Burg, Jamie is a fashion photographer as well asthe co-inventor of Cinemagraphs. A true lifestyle blog, Ann Street Studioinspires its audience to live a stylish and adventurous life.WEBSITEEMAILANNSTREETSTUDIO.COMJAMIE@ANNSTREETSTUDIO.COMINSTAGRAM 121,000TWITTERFACEBOOK22,7005,836DEPLOY 49
HIGHLIGHTED INFLUENCERS: ALICE GAOAlice has a passion for style, photography and travel. Her Instagram isfilled with colorful and compelling photography.WEBSITEEMAILINSTAGRAMTWITTERFACEBOOKPINTERESTLINGEREDUPON.BLOGSPOT.COMALICE@ALICEGAO.COM935,0006,1655,83623,735HIGHLIGHTED INFLUENCERS: LEE ABBAMONTELee is the youngest American to travel to every country in the world. Heappears regularly on Fox News, HLN, Bloomberg, the Travel Channel andmany other news channels.WEBSITEEMAILINSTAGRAMTWITTERFACEBOOKPINTERESTYOUTUBEWWW.LEEABBAMONTE.COMWWW.LEEABBAMONTE.COM9,81829,80094,00043281
Page 2: MADRID DESTINOCULTURA, TURISMO Y NE
Page 6 and 7: OVERVIEW
Page 8 and 9: TRAVEL CONSULMMGY has a global pres
Page 10: MARKETS SERVEDMMGY Global has had t
Page 13 and 14: WE KNOW WHATYOU’RE THINKING.MMGY
Page 15 and 16: TARGETED MARKETSThe United States h
Page 17 and 18: BARCELONABarcelona’s campaign enc
Page 20 and 21: CREATE
Page 22 and 23: BRAND ARCHITECTUREBRAND ESSENCEBRAN
Page 24 and 25: PatternsEFFRAAa Bb Cc Dd Ee Ff Gg H
Page 26 and 27: ACTIVATION BREAKDOWNTen offices wil
Page 28 and 29: ACTIVATION LANDING PAGECREATE 27
Page 30: BENNY THE BULLThe bull is an iconic
Page 33 and 34: WE HELP YOUR BRANDCONNECT THROUGHCO
Page 35 and 36: FACEBOOKCURRENTLY | Madrid’s Face
Page 37 and 38: FACEBOOK CONTENT TIMELINETOPICPOSTM
Page 39 and 40: TWITTERCURRENTLY | @Visita_Madrid c
Page 41 and 42: TWITTER CONTENT TIMELINETOPICTWEETM
Page 43 and 44: INSTAGRAMCURRENTLY | Madrid has 1,5
Page 45 and 46: PINTERESTCURRENTLY | Madrid has 137
Page 47 and 48: SOCIAL MEDIA INFLUENCER CAMPAIGNTo
Page 49: THURSDAYFRIDAY SATURDAY SUNDAY9:00
Page 53 and 54: WE KNOW THE TRAVELCONSUMER AND WEHA
Page 55 and 56: BROADCASTMMGY Global has invested h
Page 57 and 58: PAID SEARCHMMGY’s paid search cap
Page 59 and 60: DIGITAL DISPLAY MEDIAMadrid’s dig
Page 61 and 62: EMAIL, LEAD GENERATION & DATABASE M
Page 63 and 64: DIGITAL ADVERTISEMENTDigital banner
Page 65 and 66: LGBTThe Out series of publications
Page 67 and 68: COMMERCIAL CONTENTA day in MadridRu
Page 69 and 70: RADIOWe will use NPR in our fly mar
Page 75 and 76: MEASURE
Page 77 and 78: RESOURCESINNOVATIVE TOURISM ADVISOR
Page 79: KATHRYN ANTONOPOULOSCreative | Desi

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