MADRID copy2.pdf

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CAMPAIGN MEASUREMENT | OBJECTIVESAN INCREASE IN HOTEL STAYS IN THE CITY OF MADRID.AN INCREASE IN THE GENERAL AWARENESS OF MADRID AS ANATTRACTIVE TRAVEL DESTINATION FOR THE AMERICAN TRAVELER.AN INCREASE IN TOURISM AS A WHOLE IN MADRID.CAMPAIGN MEASUREMENT | EVALUATIONSINCREASED SOCIAL MEDIA PRESENCE.INCREASED WEBSITE TRAFFIC BY AMERICAN TRAVELERS.PROMOTIONAL VIDEO VIEWS AND SHARES ON SOCIAL MEDIA.
RESOURCESINNOVATIVE TOURISM ADVISORS - MADRID DESTINOPORTRAIT OF AMERICAN TRAVELERSAEROPUERTO DE MADRID-BARAJASUNITED NATIONS WORLD TOURISM ORGANIZATION’S GLOBAL REPORT ON CITY TOURISMHVS - MADRID VS. BARCELONA MARKET COMPARISONMRI’S SURVEY OF THE AMERICAN CONSUMERMASTERCARD 2014 GLOBAL DESTINATION CITIES INDEXKANTAR MEDIA - SRDSROCA SALVATELLAMEASUER 79
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MADRID DESTINOCULTURA, TURISMO Y NE
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OVERVIEW
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TRAVEL CONSULMMGY has a global pres
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MARKETS SERVEDMMGY Global has had t
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WE KNOW WHATYOU’RE THINKING.MMGY
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TARGETED MARKETSThe United States h
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BARCELONABarcelona’s campaign enc
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CREATE
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BRAND ARCHITECTUREBRAND ESSENCEBRAN
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PatternsEFFRAAa Bb Cc Dd Ee Ff Gg H
Page 26 and 27: ACTIVATION BREAKDOWNTen offices wil
Page 28 and 29: ACTIVATION LANDING PAGECREATE 27
Page 30: BENNY THE BULLThe bull is an iconic
Page 33 and 34: WE HELP YOUR BRANDCONNECT THROUGHCO
Page 35 and 36: FACEBOOKCURRENTLY | Madrid’s Face
Page 37 and 38: FACEBOOK CONTENT TIMELINETOPICPOSTM
Page 39 and 40: TWITTERCURRENTLY | @Visita_Madrid c
Page 41 and 42: TWITTER CONTENT TIMELINETOPICTWEETM
Page 43 and 44: INSTAGRAMCURRENTLY | Madrid has 1,5
Page 45 and 46: PINTERESTCURRENTLY | Madrid has 137
Page 47 and 48: SOCIAL MEDIA INFLUENCER CAMPAIGNTo
Page 49 and 50: THURSDAYFRIDAY SATURDAY SUNDAY9:00
Page 51 and 52: HIGHLIGHTED INFLUENCERS: ALICE GAOA
Page 53 and 54: WE KNOW THE TRAVELCONSUMER AND WEHA
Page 55 and 56: BROADCASTMMGY Global has invested h
Page 57 and 58: PAID SEARCHMMGY’s paid search cap
Page 59 and 60: DIGITAL DISPLAY MEDIAMadrid’s dig
Page 61 and 62: EMAIL, LEAD GENERATION & DATABASE M
Page 63 and 64: DIGITAL ADVERTISEMENTDigital banner
Page 65 and 66: LGBTThe Out series of publications
Page 67 and 68: COMMERCIAL CONTENTA day in MadridRu
Page 69 and 70: RADIOWe will use NPR in our fly mar
Page 75: MEASURE
Page 79: KATHRYN ANTONOPOULOSCreative | Desi
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