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THURSDAYFRIDAYSATURDAYSUNDAYHEART & SOULTHINGS TO DOCOMMUNITIESTHROWBACKFOOD & DRINK#PHOTOFRIDAYSOCIAL MEDIACAMPAIGNDISCOVEREVENTSDAY TRIPSGENERAL <strong>MADRID</strong>THINGS TO DOBask in the sounds of Madrid! Discover the soul of Europe with livemusic: http://ow.ly/PEc2CExperience Madrid’s largest open air flea market, El Rastro, from9am- 3pm every Sunday! Info here: http://ow.ly/PDWTbIt’s a beautiful day in the neighborhood! visit Paseo del Arte, acultural hub in the city: http://ow.ly/PEgcXMay 6, 1985 Ronald Reagan met with King Juan Carlos I andPresident Gonzalez #ThrowBackThursdayCome dine with us at some of the oldest restaurants in the world!Find out more here: http://ow.ly/PE1DqWe think there are no bad views in Madrid! We want to see yourfavorite Madrid view in this week’s #PhotoFridayMissing the Madrid? Looking at our Pinterest boards will make youfeel better (and get you excited for your next trip!)... http://ow.ly/PE45jMadrid is coming to the USA to #RenounceYourRoutine and get youout of your workday rut! Follow us @RenounceYourRoutine to learnLive like a royal! Explore the Royal Botanical Gardens: http://ow.ly/PEaLpExperience a bullfight in Las Ventas, the world capital of bullfighting:http://ow.ly/PE88PCordoba, Avila and Cuenca are just a day trip away! http://ow.ly/PEb8UAle Real Madrid Ale Ale! Come witness most successful footballclub of the 20th century: http://ow.ly/PEd7UNeed help seeing all that Madrid has to offer? We want to help,check out our list of amazing guided tours: http://ow.ly/PE202FOOD & DRINKWe don’t whine but we do wine! Come drink with us: http://ow.ly/PEe4KDEPLOY 41
INSTAGRAMCURRENTLY | Madrid has 1,567 followers and follows 129 people. Madridposts an average of 3 posts per month and receives an average of 80“likes” per post.RECOMMENDATION | Instagram is an amazing tool that allows usto visually display the beauty of Madrid. We are able to not only tellAmericans why they should visit, but show them what they are missingout on. By being active and increasing the number of posts a day toone, Madrid will be able to expand its audience, and with more followerscomes more engagement.
Page 2: MADRID DESTINOCULTURA, TURISMO Y NE
Page 6 and 7: OVERVIEW
Page 8 and 9: TRAVEL CONSULMMGY has a global pres
Page 10: MARKETS SERVEDMMGY Global has had t
Page 13 and 14: WE KNOW WHATYOU’RE THINKING.MMGY
Page 15 and 16: TARGETED MARKETSThe United States h
Page 17 and 18: BARCELONABarcelona’s campaign enc
Page 20 and 21: CREATE
Page 22 and 23: BRAND ARCHITECTUREBRAND ESSENCEBRAN
Page 24 and 25: PatternsEFFRAAa Bb Cc Dd Ee Ff Gg H
Page 26 and 27: ACTIVATION BREAKDOWNTen offices wil
Page 28 and 29: ACTIVATION LANDING PAGECREATE 27
Page 30: BENNY THE BULLThe bull is an iconic
Page 33 and 34: WE HELP YOUR BRANDCONNECT THROUGHCO
Page 35 and 36: FACEBOOKCURRENTLY | Madrid’s Face
Page 37 and 38: FACEBOOK CONTENT TIMELINETOPICPOSTM
Page 39 and 40: TWITTERCURRENTLY | @Visita_Madrid c
Page 41: TWITTER CONTENT TIMELINETOPICTWEETM
Page 45 and 46: PINTERESTCURRENTLY | Madrid has 137
Page 47 and 48: SOCIAL MEDIA INFLUENCER CAMPAIGNTo
Page 49 and 50: THURSDAYFRIDAY SATURDAY SUNDAY9:00
Page 51 and 52: HIGHLIGHTED INFLUENCERS: ALICE GAOA
Page 53 and 54: WE KNOW THE TRAVELCONSUMER AND WEHA
Page 55 and 56: BROADCASTMMGY Global has invested h
Page 57 and 58: PAID SEARCHMMGY’s paid search cap
Page 59 and 60: DIGITAL DISPLAY MEDIAMadrid’s dig
Page 61 and 62: EMAIL, LEAD GENERATION & DATABASE M
Page 63 and 64: DIGITAL ADVERTISEMENTDigital banner
Page 65 and 66: LGBTThe Out series of publications
Page 67 and 68: COMMERCIAL CONTENTA day in MadridRu
Page 69 and 70: RADIOWe will use NPR in our fly mar
Page 75 and 76: MEASURE
Page 77 and 78: RESOURCESINNOVATIVE TOURISM ADVISOR
Page 79: KATHRYN ANTONOPOULOSCreative | Desi

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