TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

Project Approach, Scope of Work,
and Deliverables
Section 2
Our Approach to Albany’s Downtown Master Plan
We are delighted to demonstrate our support for, and great interest in working with Capitalize
Albany Corporation on the Tactical Revitalization Plan for Downtown Albany. The NBBJ team
has found inspiration anew in the expanded scope of the RFP and is eager to create a Tactical
Plan that addresses Downtown Albany to the edge of the Hudson. We are further motivated by
the request for a “Wow factor.” We have conceived a fresh approach to planning for Albany’s
Downtown and have expanded our team of collaborators accordingly, including within our own
firm. We have recruited our consulting group, the REV studio, to design and curate a process of
investigation and simulation to envision and test ideas that may be incorporated into the plan.
NBBJ, formerly Chan Krieger Sieniewicz, is a nationally recognized architecture and urban
planning firm experienced in bringing together multi-disciplinary teams to solve complex
urban design and planning problems. Our extensive experience in reconnecting cities to their
waterfronts will be particularly relevant to the planning for the Corning Preserve.
The planning strategies that are effective in today’s urban environments are nuanced and
multi-pronged, based on a strong understanding of the community and geography as well
as best practices and historical precedents from other locations. Under the guidance of REV,
we will probe the full spectrum of opportunities for invigorating the Downtown. We will use
product development methodology for testing them, using techniques ranging from pop up