TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

More documents

Recommendations

Info

Project Approach, Scope of Work, and Deliverables activities for an urban core community. Additionally, the continued growth of online retail suggests that retail formats and business models are under substantial pressure. Finally emerging industrial and technology businesses are often hidden behind a NAICS statistical reporting system that misses the nuances of what is actually taking place. Using a process of “Reverse Engineering” a model can be created to inform a realistic regeneration scenario based on actual experience in other benchmark communities. NBBJ team will conduct a precedent analysis of 2-3 Downtown environments that are widely considered successes and have applicability to the dynamics and conditions of Albany. The team will work with Albany to determine the most appropriate candidates. The NBBJ team will “reverse-engineer” relevant Downtown residential developments to understand actual market dynamics and activity. Reverse engineering begins with understanding the pyschodemographic characteristics and household counts of the resident population in these districts. Existing “neighborhood” amenities will be assessed in terms of their positioning, mix, numbers and density. Housing typologies will be understood. The reverse engineered districts matched with the destination product assessment in the existing conditions analysis will identify the “actionable” opportunity for Albany – what is the appropriate/obtainable mix of residents, businesses and customers to the Downtown that will drive the next level of development. In effect this approach responds to the “show me” dynamic discussed during the webinar. Deliverables: • Provision of initial pro forma analysis of the catalytic development program • Integrate macro assessments with real estate assessments to identify realistic opportunities • Develop base pro formas to test economic viability thresholds • Test concepts with area developers experienced in the appropriate development • Priority setting by work with stakeholder group to allocate different strategies based on their relative impact on goal versus resources required • Implementation planning / critical path identification • Identification of the appropriate mix of residents, businesses and customers to the Downtown that will drive the next level of development. Optional Deliverables: Fiscal Impact Analysis: We can provide a range of fiscal impact analysis all of which require various modeling tools and costs associated with licensing of the software. We will scope the use of these various tools that result in the most valuable data. E2. Targeted Attraction and Retention Strategies Customer Acquisition and Targeting
Section 2 Utilizing information from the existing conditions assessment as well as the visioning exercises (TedX, etc..) and reverse engineering work, the NBBJ team will create a targeting model that will identify types of companies, talent, and residents that will best fit with the emerging Albany model. The team will identify marketing channels and key concepts (incentives, place-making, story line) to incorporate into an overall merchandising of Albany. Promoting Physical Space Innovation through Regulatory Flexibility Attracting highly mobile talent, companies, and residents require far more flexibility and innovation in Downtowns to best take advantage of current and emerging trends in business locations and lifestyles. The ability to provide temporary (pop-up) installations and businesses, the need to integrate living and work spaces, the need to provide small and flexible spaces for entrepreneurs, technology start-ups, and internet-based businesses all require a different mindset regarding zoning and other regulations. In Louisville, new housing prototypes - both for-sale and rental - in Downtown areas with maximum flexibility and the ability to integrate smaller retail and business activity at ground level in Louisville required a suspension of the existing zoning categories, but has resulted in great success – and the ability to accommodate a Downtown housing need not available prior to that effort. Our early beta testing will further inform financing gaps or impediments to implementation that need to be addressed in the strategies. At this point the team does not feel that investment in the creation of an actual campaign with supporting marketing collateral is warranted. Deliverables: • Customer, Business, Tenant and Talent attraction and retention strategy • Housing retention and creation strategy • Retail recruitment and tenanting strategy E3. Financial Assistance Options Deliverables: • Financial Assistance Options that extend the successful actions already underway but take them to the next level with tax incentives, creative project financing and potential grant sources. • Identification of financing options and necessary public incentives and/or investment E4. Marketing and Placemaking Strategies Building on Authenticity…..
Page 1: TACTICAL REVITALIZATION PLAN FOR DO
Page 5: NON-COLLUSIVE BIDDING CERTIFICATION
Page 9 and 10: www.nbbj.com March 7, 2013 Sarah Re
Page 11: Section 2 Project Approach, Scope o
Page 14 and 15: Project Approach, Scope of Work, an
Page 53 and 54: Team Profile, Qualifications, and E
Page 55 and 56: Section 3 Project Team Our team com
Page 57 and 58: Section 3NBBJ NBBJ Urban Design / P
Page 59 and 60: Section 3NBBJ Jacob Simons, Associa
Page 61 and 62: Section 3 NBBJ: REV Studio Profile
Page 71 and 72: Section 3 CityVisions Associates Ci
Page 73 and 74: Section 3 Ninigret Partners Kathryn
Page 75 and 76: Section 3 Nelson\Nygaard Parking an
Page 77 and 78: Washington, DC Section 3 Nelson\Nyg
Page 79 and 80: Lansdale, PA Section 3 Nelson\Nygaa
Page 81 and 82: Section 3 Nelson\Nygaard Jason Schr
Page 83 and 84: Section 3 Stoss Landscape Urbanism
Page 91 and 92: Section 3 Buro Happold Buro Happold
Page 93 and 94: Section 3 Buro Happold East River R
Page 95 and 96:
Section 3 Buro Happold St. Petersbu
Page 97 and 98:
Section 3 Buro Happold David Koysma
Page 99:
Section 4 Reference and Quality of
Page 102 and 103:
Reference and Quality of Performanc
Page 105:
Section 5 MWBE and Local Participat
Page 109:
Section 6 Cost Proposal
Page 112:
One Beacon Street · Suite 5200 Bos
show all

TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

Create successful ePaper yourself

Delete template?

Save as template?