TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

Section 3
NBBJ: REV Studio Profile
REV Studio
REV is an interdisciplinary studio within NBBJ’s global design practice specialized in optimizing
the performance of our client’s organizations and, most importantly, people. Our studio is
comprised of designers and strategists from a wide range of professional and educational
disciplines driven by the belief that relevant, meaningful and innovative design begins and ends
with understanding the human experience. Through research and strategy we link our solutions
to the human spirit and its inherent potential. We believe that strategic innovation emerges from
an immersive discovery phase that uncovers both latent and expressed needs of consumers
and our clients.
REV fosters an ongoing dialogue with clients, partners and key stakeholders. We uncover deep
insights, often designing with as well as for end-users. Our unique methods provide insights
into users’ motivations and behaviors. Those findings enable us to design environments and
experiences that closely respond to our clients’ expectations and dreams in order to ensure
that these crucial human factors are not only embedded in the design, but also embraced in
our clients’ enterprise. Our services help clients transition to their future state, whether for a
product, a building, a new way of working or a new business practice. By partnering with our
clients to strategically uncover new opportunities and optimize experience, we help them grow.
Specialists
• Applied Social Scientists
• Architects/Interior Designers
• Business Strategists
• Communication Designers
• Industrial Designers
• Nurses/Clinicians
• Operational Specialists
• Strategic Planners