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TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

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Section<br />

3NBBJ<br />

Jacob Simons, Associate<br />

Research and Strategy Director, NBBJ<br />

Education<br />

Bachelors and Arts in Applied<br />

Anthropology, 2006,<br />

University of Washington<br />

Resident, Athena Honors Design<br />

Program, 2001 - 2002,<br />

Arizona State University<br />

Jacob’s mission is to understand the behavioral, cultural and experiential<br />

needs of people as a means to define the fundamental relevance of design.<br />

He believes that much of the success of any design, its ability to be a solution<br />

at all, is buried under a complex and often subconscious understanding of<br />

people, their current needs and their aspirations for the future. For this premise,<br />

he has pursued design, not as a product or an object of self expression, but<br />

as a process of exploration and discovery. Through this process he is able to<br />

embody information and inspiration in each creation - product, service or space<br />

- and enhance human experience and meaning through design. Jacob believes<br />

the partnership of social science, design and business will enable the formation<br />

of our environment to be achieved with the highest degree of wisdom and has<br />

for the past several years worked within NBBJ to develop a group called REV<br />

with this expressed goal. With diverse perspective, strategic capability and<br />

design talent he is able to uncover new and relevant opportunities for design in<br />

response to business needs and their customers’ desires.<br />

Relevant Project Experience<br />

Google, Inc., Mountainview Campus Masterplan and Design<br />

Mountain View, CA | Research and Strategy Lead<br />

Canterbury District Health Board, City Revitalization Visioning<br />

Ashburton, New Zealand | Strategy and Prototyping Lead<br />

Kaiser Permanente, Global Brand Standard<br />

Various locations | Research and Strategy Lead<br />

Swedish Medical Center, Surgical Master Plan<br />

Seattle, WA | Patient Experience Designer<br />

Louisiana State University Medical Center<br />

New Orleans, LA | Transition Planning<br />

Valley Medical Center, Expansion Project<br />

Renton, WA | Transition Management<br />

Providence Regional Medical Center<br />

Everett, WA | Transition Planning<br />

Microsoft, Building 92 Learning Center<br />

Redmond, WA | Research Strategy/ Concept Design Team<br />

The Columbus Foundation<br />

Columbus, OH | Research Strategy Team<br />

Southwest Washington Medical Center, E.W. and Mary<br />

Firstenburg Tower<br />

Vancouver, WA | Research Team<br />

Southcentral Foundation, Primary Care Center II and III<br />

Anchorage, AK | Principal in Charge of Design<br />

United States Navy, Naval Hospital Bremerton, Master Plan<br />

and Clinic Addition and Renovation<br />

Bremerton, WA | Principal in Charge of Design<br />

PeaceHealth, St. Joseph Hospital, Regional Institutional<br />

Master Plan<br />

Bellingham, WA | Partner in Charge<br />

Washington State Employees Credit Union, Corporate<br />

Headquarters<br />

Olympia, WA | Research Strategy Lead

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