TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

Project Approach, Scope of Work, and Deliverables
D6. Phase IV: Final Master Plan
We see the Final Master Plan as being a culmination of all the previous phases. Based on
public and agency-wide feedback we will create a final set of drawings and submit to the DOS
for approval.
Deliverables:
• Pertinent analysis at the city and site scale
• Programming Diagram
• Concept Design Site Plan
• 3 Conceptual Renderings
• Sections and Elevations necessary to communicate design intent of Master Plan
improvements
• Recommendations for improvements to existing site structures
• Concept Design Site Model
• Identity and branding
• Opinion of probable cost of recommended improvements.
E. IMPLEMENTATION
The NBBJ team thoroughly agrees with the statement in the RFP document that the
Implementation Plan is a critical component of the Vision’s final product, and that the
completion of the Plan is a roadmap to an ultimate destination. Without a viable set of actions
that reflect both the aspirations of Albany and the realities of the marketplace, the value of the
overall vision is greatly diminished.
A market based vision…
While the above concept is likely to be embraced by most, there will be major differences in the
approach to the development of the Implementation Plan. Our philosophy is that the realities of
the market and the viability of the implementation program must be infused into the crafting
of the vision from day one. We pride ourselves on our ability to create “market-based”
visions, and the inclusion in our team of colleagues with strong expertise - and experience - in
actually implementing catalytic development projects utilizing creative and viable financing
strategies, speaks to this approach. In addition, while we certainly will utilize all available
market research and information available, which provide snapshots of existing and historical
market conditions – our approach seeks out and identifies certain sub-market and market
niche opportunities that may be under-represented and/or not assessed. These macro market
opportunities can be, and must be, identified in conjunction with our efforts to identify those
unique and authentic elements of Downtown Albany’s identity and heritage. Thus, these assets
not only become part of Albany’s image and branding, but serve at the same time as potential
market strengths. We also will assess the development implications of already identified and
growing markets such as the Capital District’s “Tech Valley.”